Sustainable Strategic Management: Second Edition - Brossura

Stead, W. Edward

Brossura

ISBN 10: 1906093539 ISBN 13: 9781906093532

Casa editrice: Greenleaf Pubns, 2013

Riassunto

“Sustainable strategic management” refers to strategic management policies and processes that seek competitive advantages consistent with a core value of environmental sustainability.This book has been specifically written as a text to augment traditional graduate and undergraduate management courses on strategic management. It fills the need for a strategy text that gives full attention to sustainability and environmental protection. The authors have structured the book to follow the usual order of topics in any standard management text. Sustainable Strategic Management also features an on-going, chapter-by-chapter case study (Eastman Chemical Company) that exemplifies many of the principles of environmentally sound management practices.From creating organizational visions, to formulating goals and strategies, to strategy implementation and evaluation, this book provides readers with new ways of thinking about their organization’s role in the greater society and ecosystem. From the Authors’ Preface:Ours is the first book to integrate sustainability into strategic management. It covers the full gamut of strategic management concepts and processes that would be expected in any quality strategic management book, and it does so in a way that thoroughly weaves sustainability into each and every one of them. Students using this book understand such things as: why reducing materials and energy intensity is an effective functionallevel strategy, why socially differentiated products command premium prices, and why a business ecosystem pursuing a vision of social and ecological responsibility can dominate its market. Further, because the book is relatively short, reasonably priced, and very thorough in its coverage of strategic management concepts and ideas, it can be used either as a stand-alone text for graduate and undergraduate strategic management courses, as a supplement to another book, or as one of a group of short texts.

Su questo libro

Recensione:

Praise for Sustainable Strategic Management " In light of the global financial, climate, biodiversity and poverty crises facing us, corporations urgently need to develop sustainability strategies. In Sustainable Strategic Management, Jean and Ed Stead provide a lucid and compelling account of how all strategic management can become sustainable. They offer a blueprint for action that will be useful both for students of strategy and for practicing managers." --Paul Shrivastava, Concordia University

Su questa edizione

• Editore: Greenleaf Pubns
• Data di pubblicazione: 2013
• ISBN 10: 1906093539
• ISBN 13: 9781906093532
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 304