Working the Crowd: Social Media Marketing for Business - Brossura

Eileen Brown

Brossura

ISBN 10: 190612471X ISBN 13: 9781906124717

Casa editrice: British Computer Society, 2010

Riassunto

Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites and blogs for various types of networking; creating a social media brand and reputation; legal issues; future predictions.

Su questo libro

Recensione:

Brown's varied experience and analysis of both the small and large businesses need for social media makes her advice stand out from the crowded field - and told in the lively voice those hearing her via social media channels have come to know and love. As a business person, you already know how to work a crowded room - learn here how to extend your company and your brand across the Internet. --Betsy Aoki, Senior Program Manager, Social Media, Microsoft

ileen has created a masterpiece here in unravelling the complexities, acronyms and challenges presented by the ever-changing world of social media. Whether for the individual, small business or corporation, Working The Crowd demystifies how social media can be used to network, communicate, forge business partnerships and gain or share knowledge, backed by Eileen's years of experience in technology and networking. --Sarah Speake, Industry Director, Technology, Google UK

Eileen Brown blends extensive real world business experience with in-depth social media knowledge to create a unique and valuable guide. --Professor Sue Thomas, Institute of Creative Technologies, De Montfort University

ileen has created a masterpiece here in unravelling the complexities, acronyms and challenges presented by the ever-changing world of social media. Whether for the individual, small business or corporation, Working The Crowd demystifies how social media can be used to network, communicate, forge business partnerships and gain or share knowledge, backed by Eileen's years of experience in technology and networking. --Sarah Speake, Industry Director, Technology, Google UK

Eileen Brown blends extensive real world business experience with in-depth social media knowledge to create a unique and valuable guide. --Professor Sue Thomas, Institute of Creative Technologies, De Montfort University

L'autore:

Eileen Brown began her career in the Merchant Navy and was Shell Tankers' first female Deck Officer. She then took charge of a container shipping line before managing Microsoft's IT Professional Evangelist team. She is now CEO of Amastra Ltd, where she works on companies' social media strategy and online branding.

Su questa edizione

• Editore: British Computer Society
• Data di pubblicazione: 2010
• ISBN 10: 190612471X
• ISBN 13: 9781906124717
• Rilegatura: Copertina flessibile
• Numero di pagine: 178