Event Evaluation: Theory and Methods for Event Management and Tourism - Brossura

Getz, Donald, Ph.D.

 
9781911396659: Event Evaluation: Theory and Methods for Event Management and Tourism

Sinossi

This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides concepts and tools for a comprehensive evaluation system and the implementation of evaluation projects.

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9781911396611: Event Evaluation: Theory and Methods for Event Management and Tourism

Edizione in evidenza

ISBN 10:  1911396617 ISBN 13:  9781911396611
Casa editrice: Goodfellow Pub Ltd, 2018
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