In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.
In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors’ creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call “red oceans,” and instead seek out new markets, or “blue oceans.” Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.
Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a “blue ocean” market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Dr Andreas Mebert holds a PhD in business administration from the University of Manchester.
Stephanie Lowe holds an MSc in global media and journalism from the London School of Economics.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 5,24
Da: Regno Unito a: U.S.A.
Descrizione libro hardback. Condizione: New. Language: ENG. Codice articolo 9781912302130
Descrizione libro Condizione: New. Codice articolo 29719215-n
Descrizione libro Hardback. Condizione: New. New copy - Usually dispatched within 4 working days. Codice articolo B9781912302130
Descrizione libro Hardcover. Condizione: Brand New. 89 pages. 8.25x5.50x0.50 inches. In Stock. Codice articolo __1912302136
Descrizione libro Condizione: New. 2017. 1st Edition. hardcover. . . . . . Codice articolo V9781912302130
Descrizione libro Condizione: New. 2017. 1st Edition. hardcover. . . . . . Books ship from the US and Ireland. Codice articolo V9781912302130
Descrizione libro Condizione: New. Codice articolo 29719215-n
Descrizione libro Buch. Condizione: Neu. Neuware - Competitors have always existed in business, but what if it were possible to render your competition irrelevant This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of ¿blue oceans¿ in uncontested market space. Codice articolo 9781912302130
Descrizione libro Condizione: NEW. Codice articolo NW9781912302130
Descrizione libro Condizione: New. Dr Andreas Mebert holds a PhD in business administration from the University of Manchester.Stephanie Lowe holds an MSc in global media and journalism from the London School of Economics.In Blue Ocea. Codice articolo 597192083