Fishing for Customers and Reeling Them In: If you've ever been fishing, you already know half of what you need to successfully market your business. - Brossura

McKay, Chuck

9781932226386: Fishing for Customers and Reeling Them In: If you've ever been fishing, you already know half of what you need to successfully market your business.

Brossura

ISBN 10: 1932226389 ISBN 13: 9781932226386

Casa editrice: Wizard Academy Press, 2013

How many times have you asked "What Do Customers Want?" � Are you frustrated because you need to increase revenues, and do it NOW? � Are you upset because sometimes advertising appears to work, other times it doesn't, and you can't predict which? � Are you concerned because business is soft and you don't know what to do? � Are you downright angry with media reps who keep promising t0 "get your name out there" but can't seem to get you any results? By applying common sense "fishing" rules, Chuck McKay claims that you already know half of what you need to successfully market your business - and you can easily learn the other half with the help of this book. Fishing For Customers And Reeling Them In is an easy to follow, step-by-step guide that will help you succeed at marketing your business even if you've never written an ad before. This book will have you saying "WOW! I can do this!" Fishing For Customers And Reeling Them In will help you, step by step, to create a more effective marketing program. You'll learn how to identify your most profitable customers, and how to irresistibly attract them to you much like iron filings are drawn to a magnet. You'll also learn how to eliminate those customers who waste your time and don't create any profit for your company. You'll learn how to identify which customers operate in Relational Mode and which operate in Transactional Mode. All customers operate in one mode or the other. The things you say to attract one are guaranteed to repel customers who are comfortable operating in the other. You'll learn the two kinds of advertising - Call To Action and Top-Of-Mind Awareness. One only works with customers who operate in Relational mode. The other only works with Transactional customers. Why you can't do both (See the "No Universal Bait" rule). You'll learn how your professional reputation is built among your customers, and among people you haven't even met yet. You'll learn why discounted price is a terrible marketing strategy. (Is it any wonder that at least one of the major airlines is always in bankruptcy)? You'll learn why the amount you spend on rent must effect what you spend on advertising. You'll learn how to effectively use major media and how to negotiate with each. You'll learn which media outlets to select, and how to create great long-term relationships to your benefit with each. Maybe most importantly, you'll learn that sometimes it isn't necessary to advertise at all. And you'll learn how to determine whether that's the case for your business. Over the next few years, how many tens of thousands of dollars will this skill save you?

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