Wine Marketing and Sales: Success Strategies for a Saturated Market - Rilegato

Wagner, Paul; Olsen, Janeen, Ph.d.; Thach, Liz

Rilegato

ISBN 10: 193425925X ISBN 13: 9781934259252

Casa editrice: Board & Bench Pub, 2010

Riassunto

How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.

Su questo libro

Recensione:

'It's crucial to understand how to make a winery stand out from the crowd and yet fit into people's lifestyles in an enjoyable, meaningful way. This book does all of that and more. It is both credible and authoritative and very, very useful' --Robert Mondavi

L'autore:

Paul Wagner is the owner and president of the marketing communications agency Balzac. Janeen Olsen is a professor of marketing and wine business at Sonoma State University. Liz Thach is a management and wine business professor at Sonoma State University in the Wine Business Institute where she teaches undergraduate and wine MBA programs. She is an award-winning author who has published more than 100 articles and five wine textbooks, including Wine: A Global Business and Wine Marketing & Sales and she obtained the distinction of Master of Wine in 2011. Michael Mondavi is a winemaker and the son of Robert Mondavi.

Su questa edizione

• Editore: Board & Bench Pub
• Data di pubblicazione: 2010
• ISBN 10: 193425925X
• ISBN 13: 9781934259252
• Rilegatura: Copertina rigida
• Numero edizione: 2
• Numero di pagine: 413