Articoli correlati a Wine Marketing and Sales: Success Strategies for a...
Sinossi
How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Recensione
'It's crucial to understand how to make a winery stand out from the crowd and yet fit into people's lifestyles in an enjoyable, meaningful way. This book does all of that and more. It is both credible and authoritative and very, very useful' --Robert Mondavi
L'autore
Paul Wagner is the owner and president of the marketing communications agency Balzac. Janeen Olsen is a professor of marketing and wine business at Sonoma State University. Liz Thach is a management and wine business professor at Sonoma State University in the Wine Business Institute where she teaches undergraduate and wine MBA programs. She is an award-winning author who has published more than 100 articles and five wine textbooks, including Wine: A Global Business and Wine Marketing & Sales and she obtained the distinction of Master of Wine in 2011. Michael Mondavi is a winemaker and the son of Robert Mondavi.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreBoard & Bench Pub
- Data di pubblicazione2010
- ISBN 10 193425925X
- ISBN 13 9781934259252
- RilegaturaCopertina rigida
- Numero edizione2
- Numero di pagine413
Compra usato
Condizioni: discretoFairly worn, but readable and intact... Scopri di più su questo articolo
EUR 2,94
Spese di spedizione:
EUR 3,58
In U.S.A.
Compra nuovo
Scopri di più su questo articolo
EUR 25,16
Spese di spedizione:
EUR 3,58
In U.S.A.
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Wine Marketing Sales: Success Strategies for a Saturated Market
Editore:
Board and Bench Publishing, 2010
ISBN 10: 193425925X
ISBN 13: 9781934259252
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Da: Goodwill Books, Hillsboro, OR, U.S.A.
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Condizione: Acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included. Codice articolo 3IIK3O005K79
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Wine Marketing & Sales: Success Strategies for a Saturated Market
Editore:
Wine Appreciation Guild, 2010
ISBN 10: 193425925X
ISBN 13: 9781934259252
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Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condizione: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.3. Codice articolo G193425925XI4N01
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Foto dell'editore
Wine Marketing & Sales: Success Strategies for a Saturated Market
Editore:
Wine Appreciation Guild, 2010
ISBN 10: 193425925X
ISBN 13: 9781934259252
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Da: SecondSale, Montgomery, IL, U.S.A.
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Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00069638143
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Wine Marketing & Sales: Success Strategies for a Saturated Market
Editore:
Board and Bench Publishing, 2010
ISBN 10: 193425925X
ISBN 13: 9781934259252
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Da: HPB-Red, Dallas, TX, U.S.A.
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Hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Codice articolo S_383308566
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Foto dell'editore
Wine Marketing & Sales: Success Strategies for a Saturated Market
Editore:
Board and Bench Publishing, 2010
ISBN 10: 193425925X
ISBN 13: 9781934259252
Antico o usato
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Da: Half Price Books Inc., Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Codice articolo S_401813062
Quantità: 1 disponibili
Foto dell'editore
Wine Marketing & Sales: Success Strategies for a Saturated Market
Editore:
Board and Bench Publishing, 2010
ISBN 10: 193425925X
ISBN 13: 9781934259252
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Da: GF Books, Inc., Hawthorne, CA, U.S.A.
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Condizione: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 2.4. Codice articolo 193425925X-2-3
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Foto dell'editore
Wine Marketing & Sales: Success Strategies for a Saturated Market
Editore:
Board and Bench Publishing, 2010
ISBN 10: 193425925X
ISBN 13: 9781934259252
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Da: Book Deals, Tucson, AZ, U.S.A.
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Condizione: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. 2.4. Codice articolo 353-193425925X-gdd
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Wine Marketing & Sales: Success Strategies for a Saturated Market
ISBN 10: 193425925X
ISBN 13: 9781934259252
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Da: Ergodebooks, Houston, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Good. 2. How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing. Codice articolo SONG193425925X
Quantità: 1 disponibili
Foto dell'editore
Wine Marketing & Sales: Success Strategies for a Saturated Market
Editore:
Board and Bench Publishing, 2010
ISBN 10: 193425925X
ISBN 13: 9781934259252
Antico o usato
Rilegato
Da: Book Deals, Tucson, AZ, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. Acceptable/Fair condition. Book is worn, but the pages are complete, and the text is legible. Has wear to binding and pages, may be ex-library. 2.4. Codice articolo 353-193425925X-acp
Quantità: 1 disponibili
Foto dell'editore
Wine Marketing Sales: Success Strategies for a Saturated Market
Editore:
Board and Bench Publishing, 2010
ISBN 10: 193425925X
ISBN 13: 9781934259252
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Da: Campbell Bookstore, Austin, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: very good. Codice articolo UsedCamp193425925X
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