We Are All Weird: The Myth of Mass and The End of Compliance - Brossura

Seth Godin

Brossura

ISBN 10: 1936719223 ISBN 13: 9781936719228

Casa editrice: The Domino Project, 2011

Riassunto

We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.

For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.

As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.

There are only 50 copies of the hardcover available from Amazon.it, with no reprints planned.

Su questo libro

Recensione:

"This is a book about giving a damn. It's about caring about what you do and (as importantly) who you do it for. Professional apathy is a relic of a dead era and, as Seth teaches brilliantly, a mentality you cling to at great peril. Everyone with a pulse and a paycheque should be living We Are All Weird."
--Chris Taylor, Founder of ActionableBooks.com

"This book will resonate with anyone who wants to lead a tribe, be authentic, dance to the beat of their own music and make a difference in the world. If your inner critic (the resistance) has been telling you that you are not enough, your work is not good enough and who do you think you are to make a difference, then buy this book. Let your freak flag fly high!"
--Sherold Barr, Master Coach + Freedom Fighter

"Seth has done it again. Open this book to almost any page. Read it, and change your thinking, your work, your life, or better express your art. Weird how he does this, isn't it?"
--Rob Berkley, Executive Coach, VisionDay.com

L'autore:

Seth Godin is a bestselling author whose books have changed the way people think about marketing and work. His most recent book, Poke the Box, was released in March, 2011 and remains an Amazon bestseller. Other titles include Tribes, Linchpin, Purple Cow and Unleashing the Ideavirus. In addition to his writing and speaking, Seth is the creator of The Domino Project, a publishing venture Powered by Amazon. He is also the founder and CEO of Squidoo.com, a fast growing recommendation website. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Seth was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

Su questa edizione

• Editore: The Domino Project
• Data di pubblicazione: 2011
• ISBN 10: 1936719223
• ISBN 13: 9781936719228
• Rilegatura: Copertina flessibile
• Numero di pagine: 112