Copywriting: 01 - Brossura

Bowdery, Rob

Brossura

ISBN 10: 294037368X ISBN 13: 9782940373680

Casa editrice: Ava Pub Sa, 2008

Riassunto

This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well.

Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!

Su questo libro

Recensione:

'Excellent, comprehensive text. Very revealing with useful creative exercises.' -- Tim Bones, West Kent College, UK.

'A practical "down to earth" text with excellent layout and style.' -- J. Wdowczyk, University of Huddersfield, UK.

'Very good introduction to copywriting and creative problem solving.' -- Andy Cade, Kingston University, UK.

'This is a great introductory book to advertising and student feedback has been well received. The book is easy to follow and clear in its approach.' --Neil Bestford, Newcastle College, UK.

L'autore:

Rob Bowdery is a professional copywriter with 25 years' marketing and communications experience across many business sectors. Rob runs his own conceptual copywriting consultancy, Write Angle Creative Communication, where clients have included: the Advertising Standards Authority, Bovis Homes, Cadbury Schweppes, Eagle Star, English Heritage, the Environment Agency, Hilton Hotels, Microsoft, Philips Electronics, Yellow Pages and Zurich. Rob is also employed on a part-time basis as a Senior Lecturer in Advertising at the University of Gloucestershire.

Su questa edizione

• Editore: Ava Pub Sa
• Data di pubblicazione: 2008
• ISBN 10: 294037368X
• ISBN 13: 9782940373680
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 175