Copywriting: 01 - Brossura

Bowdery, Rob

 
9782940373680: Copywriting: 01
Brossura
ISBN 10: 294037368X ISBN 13: 9782940373680
Casa editrice: Ava Pub Sa, 2008

Sinossi

This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well.

Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Rob Bowdery is a professional copywriter with 25 years' marketing and communications experience across many business sectors. Rob runs his own conceptual copywriting consultancy, Write Angle Creative Communication, where clients have included: the Advertising Standards Authority, Bovis Homes, Cadbury Schweppes, Eagle Star, English Heritage, the Environment Agency, Hilton Hotels, Microsoft, Philips Electronics, Yellow Pages and Zurich. Rob is also employed on a part-time basis as a Senior Lecturer in Advertising at the University of Gloucestershire.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Ava Pub Sa
Data di pubblicazione
2008
Lingua
Inglese
ISBN 10 
294037368X
ISBN 13 
9782940373680
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
175
Contatto del produttore
non disponibile
Persona responsabile
non disponibile