The Fundamentals of Marketing - Brossura

Russell, Edward

Brossura

ISBN 10: 2940373728 ISBN 13: 9782940373727

Casa editrice: Ava Pub Sa, 2009

Riassunto

This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising.

The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.

Su questo libro

Recensione:

'The best way I can describe it is to say that it's not just a marketing book, but a work of art. Brilliant.' - Anthony Browne, Greenwich College, UK.

'This book is clearly laid out, has excellent, relevant and well considered up-to-date information on brands, customers and selling.' - Emma Laird, Reading College, UK.

'I have other titles from AVA Publishing, and I have been very impressed with them ... I think the layout and style make it an easy read and very user friendly. I can quickly find specific topics, and read the information quickly. And it covers many of our objectives.' --Kyle Iman, Art Institute of Salt Lake City, USA.

L'autore:

Edward Russell is a Professor of Advertising at the S.I. Newhouse School of Public Communications at Syracuse University. Prior to entering academia, Russell spent 25 years in the advertising business in several of the world's largest and most successful advertising agencies including Saatchi & Saatchi Worldwide, The Leo Burnett Company and J. Walter Thompson. He has worked on major businesses in nearly every product category, is responsible for introducing over 60 new products throughout his career and ran one of Leo Burnett's most award-winning offices.

Su questa edizione

• Editore: Ava Pub Sa
• Data di pubblicazione: 2009
• ISBN 10: 2940373728
• ISBN 13: 9782940373727
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 191