Online Marketing: 02. Online Marketing (E) - Brossura

Sheehan, Brian

Brossura

ISBN 10: 2940411336 ISBN 13: 9782940411337

Casa editrice: Ava Pub Sa, 2010

Riassunto

Basics Marketing: Online Marketing offers an accessible and practical introduction to what is unquestionably the most dynamic and fast-moving field in marketing today.

In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. Therefore, throughout this book, Brian Sheehan will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future.

International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.Other AVA titles of interest include Basics Marketing: Consumer Behaviour, The Fundamentals of Marketing, The Fundamentals of Creative Advertising and The Fundamentals of Branding.

Su questo libro

Recensione

'Brian Sheehan's excellent book will provide readers with a strong grasp of online marketing. Read it thoroughly and you will enjoy an understanding of the subject that will be superior to many people who currently work in advertising. It is comprehensive, engaging and highly enjoyable.' - Mike Cooper, worldwide CEO, PHD Network.

'Online marketing can be a daunting subject to grasp. Yet in today's marketing world it is an absolutely essential skill to master. Basics Marketing: Online Marketing gets you there quickly and clearly, making this discipline incredibly accessible. It succinctly explains important concepts within the digital space that are absolute must-knows. It provides the reader with dozens of invaluable case studies, visually presented and superbly dissected. I strongly recommend this to anyone who is planning on entering a digital or general marketing career.' --Antony Young, CEO, Optimedia International US inc.

L'autore

Brian Sheehan is Associate Professor of Advertising in the S. I. Newhouse School at Syracuse University, New York. He has more than 25 years professional experience with advertising agency Saatchi & Saatchi and currently acts as a consultant, managing their Toyota Worldwide Executive Board (TWEB). Brian is also an advisory board member of Fuhu, a China-US based internet-software company.

Su questa edizione

• Editore: Ava Pub Sa
• Data di pubblicazione: 2010
• ISBN 10: 2940411336
• ISBN 13: 9782940411337
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 183