Articoli correlati a Marketing Channels and Supply Chain Networks in North...
- EditoreSpringer
- Data di pubblicazione2020
- ISBN 10 303044869X
- ISBN 13 9783030448691
- RilegaturaCopertina flessibile
- Numero edizione1
- Numero di pagine76
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Marketing Channels and Supply Chain Networks in North America: A Historical Analysis (SpringerBriefs in Business) by Tamilia, Robert D., Ferrell, O. C., Hopkins, Karen [Paperback ]
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Descrizione libro Soft Cover. Condizione: new. Codice articolo 9783030448691
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Marketing Channels and Supply Chain Networks in North America: A Historical Analysis (SpringerBriefs in Business)
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Descrizione libro Condizione: New. Codice articolo ABLIING23Mar3113020018137
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Marketing Channels and Supply Chain Networks in North America : A Historical Analysis
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Descrizione libro Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Codice articolo ria9783030448691_lsuk
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Marketing Channels and Supply Chain Networks in North America
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Springer International Publishing Apr 2020
(2020)
ISBN 10: 303044869X
ISBN 13: 9783030448691
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Descrizione libro Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing thought process.A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice. First, the book provides an overview of the historical background of how manufacturing and distribution evolved in the 19th century. Next, the marketing channels and supply chain networks are defined. Then the three time periods within 1850- present are covered. The book explains how supply chain has become prominent in organizations, the movement to non-store retailing and the omnichannel is discussed to focus on recent developments in distribution. Finally, developments that relate to the academic discipline and implications for the future are examined. The book concludes by describing the relationship between marketing channels and supply chain today, based on historical analysis. 76 pp. Englisch. Codice articolo 9783030448691
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Marketing Channels and Supply Chain Networks in North America : A Historical Analysis
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Descrizione libro PF. Condizione: New. Codice articolo 6666-IUK-9783030448691
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Marketing Channels and Supply Chain Networks in North America: A Historical Analysis
Editore:
Springer Nature
(2020)
ISBN 10: 303044869X
ISBN 13: 9783030448691
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Descrizione libro Paperback. Condizione: Brand New. 76 pages. 9.25x6.10x0.32 inches. In Stock. Codice articolo x-303044869X
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Marketing Channels and Supply Chain Networks in North America : A Historical Analysis
Editore:
Springer International Publishing
(2020)
ISBN 10: 303044869X
ISBN 13: 9783030448691
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Descrizione libro Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing thought process.A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice. First, the book provides an overview of the historical background of how manufacturing and distribution evolved in the 19th century. Next, the marketing channels and supply chain networks are defined. Then the three time periods within 1850- present are covered. The book explains how supply chain has become prominent in organizations, the movement to non-store retailing and the omnichannel is discussed to focus onrecent developments in distribution. Finally, developments that relate to the academic discipline and implications for the future are examined. The book concludes by describing the relationship between marketing channels and supply chain today, based on historical analysis. Codice articolo 9783030448691
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Marketing Channels and Supply Chain Networks in North America
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Springer International Publishing
(2020)
ISBN 10: 303044869X
ISBN 13: 9783030448691
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Descrizione libro Kartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides an overview of the history of marketing channels in the U.S. from 1850 to the presentExamines the evolution of marketing and distribution into separate fieldsHighlights developments in marketing channels to understand what changes occurred. Codice articolo 448682388
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Marketing Channels and Supply Chain Networks in North America: A Historical Analysis (SpringerBriefs in Business)
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Descrizione libro Paperback. Condizione: New. New. book. Codice articolo ERICA773303044869X6
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