Spese di spedizione:
EUR 2,37
In U.S.A.
Spese di spedizione:
EUR 2,37
In U.S.A.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New. Codice articolo 44550702-n
Quantità: 5 disponibili
Da: booksXpress, Bayonne, NJ, U.S.A.
Hardcover. Condizione: new. Codice articolo 9783031072024
Quantità: 10 disponibili
Da: BargainBookStores, Grand Rapids, MI, U.S.A.
Hardback or Cased Book. Condizione: New. Non-Fungible Tokens (Nfts): Examining the Impact on Consumers and Marketing Strategies 0.65. Book. Codice articolo BBS-9783031072024
Quantità: 5 disponibili
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
Condizione: New. Codice articolo ABLIING23Mar3113020035796
Quantità: Più di 20 disponibili
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition. Codice articolo 44550702
Quantità: 5 disponibili
Da: Ria Christie Collections, Uxbridge, Regno Unito
Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Codice articolo ria9783031072024_lsuk
Quantità: Più di 20 disponibili
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Condizione: New. Codice articolo 44550702-n
Quantità: 5 disponibili
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs' technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product.Starting with an overview of the nature and increasing importance of NFTs in marketing, the authors extensively examine the blockchain technology that underlies this new innovation along with its applications. Specifically, by reviewing the existing literature on NFTs, the authors explain the emerging topics and business opportunities offered by NFTs for intellectual property protection, development of new lifestyles, and forms of entertainment.The second part of the book investigates NFTs in three different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers' intentions to purchase NFT-based products (i.e., materialism, status consumption orientation, innovativeness), the authors discuss the various implications for advertising and marketing strategies in such industries.Offering a state-of-the-art look at this new technology, this book presents a guide for scholars and anyone looking for an understanding of NFTs and the opportunities they present. With a preface by Russell Belk. 120 pp. Englisch. Codice articolo 9783031072024
Quantità: 2 disponibili
Da: Revaluation Books, Exeter, Regno Unito
Hardcover. Condizione: Brand New. 117 pages. 8.27x5.83x0.51 inches. In Stock. Codice articolo x-3031072022
Quantità: 2 disponibili
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Condizione: As New. Unread book in perfect condition. Codice articolo 44550702
Quantità: 5 disponibili