Articoli correlati a Poster Collection 23: In Series
Posters lend themselves perfectly to serial display. The mediation of the message and of the identity of the advertiser is supported by the effects of ecognition.
However in contemporary advertising campaigns this awareness is only rarely used in imaginative and intelligent ways. This publication illustrates the creative and effective advertising potential of posters in series. What is vital here is that a design concept has been followed. By doing so a formal or content-driven approach is sensitively varied, with the posters in the series only slightly differing from one another. At the same time the free interpretation of a basic concept can lead to a wide and highly inspirational spectrum of interpretations. What has been fundamental in the selection of campaigns for this book is the
ability of the single poster to assert itself individually, while the fact that it belongs to a series is shown as being visually beneficial.
However in contemporary advertising campaigns this awareness is only rarely used in imaginative and intelligent ways. This publication illustrates the creative and effective advertising potential of posters in series. What is vital here is that a design concept has been followed. By doing so a formal or content-driven approach is sensitively varied, with the posters in the series only slightly differing from one another. At the same time the free interpretation of a basic concept can lead to a wide and highly inspirational spectrum of interpretations. What has been fundamental in the selection of campaigns for this book is the
ability of the single poster to assert itself individually, while the fact that it belongs to a series is shown as being visually beneficial.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Dalla seconda/terza di copertina:
This publication illustrates the creative and effective advertising potential of posters
in series.
in series.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreLars Muller Publishers
- Data di pubblicazione2011
- ISBN 10 3037782668
- ISBN 13 9783037782668
- RilegaturaCopertina flessibile
- Numero di pagine95
- RedattoreRichter Bettina
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In Series : Dtsch.-Engl.
Editore:
Lars Müller Publishers, Zürich Sep 2011
(2011)
ISBN 10: 3037782668
ISBN 13: 9783037782668
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Taschenbuch
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Descrizione libro Taschenbuch. Condizione: Neu. Neuware - Plakate eignen sich hervorragend dafür, seriell zu erscheinen. Wiedererkennungseffekte unterstützen die nachhaltige Vermittlung der Identität und Botschaft eines Auftraggebers. In zeitgenössischen Werbekampagnen wird diese Erkenntnis aber nur selten auf fantasievolle, intelligente Weise genutzt. Die Publikation stellt das sowohl kreative als auch werbewirksame Potenzial von Plakaten in Serie dar. Wichtig ist, dass ein gestalterisches Konzept verfolgt wird. Dabei weichen manche Plakate einer Serie nur geringfügig voneinander ab, indem ein formaler oder inhaltlicher Ansatz sensibel variiert wird. Die freie Interpretation einer Grundidee kann aber auch zu einem breiten, höchst inspirierenden Spektrum möglicher Umsetzungen führen. Wesentlich für die vorliegende Auswahl ist die Voraussetzung, dass sich das einzelne Plakat als Solitär behaupten kann, sich seine Zugehörigkeit zu einer Serie aber als visueller Mehrwert offenbart. Codice articolo 9783037782668
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In Series
Editore:
Lars Müller Publishers, Zürich
(2011)
ISBN 10: 3037782668
ISBN 13: 9783037782668
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Kartoniert / Broschiert
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Descrizione libro Kartoniert / Broschiert. Condizione: New. - Series as a creative design concept - Published on the occasion of the exhibition in the Museum fur Gestaltung Zurich, November 10-27, 2011Die Publikation stellt das sowohl kreative als auch werbewirksame Potenzial von Plakaten in Serie dar. Manche Pl. Codice articolo 4321118
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