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Under the term Customer Relationship Management (CRM), companies such as SAP, Siebel Systems or E.piphany offer software solutions to optimize customer-facing processes. Business units responsible for the implementation of CRM software are in many cases relatively inexperienced in the reorganization of these processes. It is important for them to consider the needs of their customers as a whole. This book describes the customer relatioship using the concept of the Customer Buying Cycle, thereby creating a neutral orientation framework for CRM projects. For each phase of the Customer Buying Cycle it shows how Information Technologies can be used to generate benefits either for the customer or for the company that implements the CRM tools. This book includes many case studies exemplifying how CRM is realized in the practical business world.
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Book by Muther Andreas
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- EditoreSpringer Nature
- Data di pubblicazione2001
- ISBN 10 3540413774
- ISBN 13 9783540413776
- RilegaturaCopertina rigida
- Numero di pagine137
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EUR 11,97
Da: Regno Unito a: U.S.A.
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Customer Relationship Management: Electronic Customer Care in the New Economy
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9783540413776. Codice articolo 8984986
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Customer Relationship Management. Electronic Customer Care in the new economy ; with 8 tables.
Da: Antiquariat Bookfarm, Löbnitz, Germania
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137 Ex-library book in GOOD condition, some traces of use, with stamp and signature. Ehem. Bibliotheksexemplar mit Stempel und Signatur, ein paar Gebrauchsspuren. 3540413774 Sprache: Englisch Gewicht in Gramm: 550. Codice articolo 716928
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Customer Relationship Management.
Da: CSG Onlinebuch GMBH, Darmstadt, Germania
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Gebunden. Condizione: Gebraucht. Gebraucht - Gut Zustand: Gut, XIII, 137 pp. 49 figs., 8 tabs. About this book: Under the term Customer Relationship Management (CRM), companies such as SAP, Siebel Systems or E.piphany offer software solutions to optimize customer-facing processes. Business units responsible for the implementation of CRM software are in many cases relatively inexperienced in the reorganization of these processes. It is important for them to consider the needs of their customers as a whole. This book describes the customer relatioship using the concept of the Customer Buying Cycle, thereby creating a neutral orientation framework for CRM projects. For each phase of the Customer Buying Cycle it shows how Information Technologies can be used to generate benefits either for the customer or for the company that implements the CRM tools. This book includes many case studies exemplifying how CRM is realized in the practical business world. Written for practitioners in sales, marketing and IT departments Englisch. Codice articolo 15996
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Customer Relationship Management: Electronic Customer Care in the New Economy
Da: Goodbooks-Wien, Schleinbach, AT, Austria
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Hardcover. Condizione: Sehr gut. Hardcover, leichte Gebrauchsspuren, Springer 2002, Widmung von Andreas Muther, Versand weltweit / international shipping. Codice articolo b147-130520-3-6
Quantità: 1 disponibili
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Customer Relationship Management. : Electronic Customer Care in the New Economy.
Editore:
Springer-Verlag GmbH & Co. KG, 2001
ISBN 10: 3540413774
ISBN 13: 9783540413776
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Da: Buchpark, Trebbin, Germania
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Condizione: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher. Codice articolo 619380/11
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Customer Relationship Management : Electronic Customer Care in the New Economy
Print on DemandDa: Ria Christie Collections, Uxbridge, Regno Unito
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Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Codice articolo ria9783540413776_lsuk
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Customer Relationship Management: Electronic Customer Care in the New Economy
Da: Revaluation Books, Exeter, Regno Unito
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Hardcover. Condizione: Brand New. 137 pages. 9.25x6.25x0.50 inches. In Stock. Codice articolo x-3540413774
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Customer Relationship Management
Da: moluna, Greven, Germania
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Gebunden. Condizione: New. Management concepts and technical solutions With over 400 CRM examples from business practice Text: Under the term Customer Relationship Management (CRM), companies such as SAP, Siebel Systems or E.piphany offer software solutions to optimize customer-facin. Codice articolo 908109860
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