The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.
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The New Era: M. Shaw: Electronic Commerce: State of the Art.- S.-Y. Choi, A. Whinston: The Future of the Digital Economy.- R. Blanning, T. Bui: Decision Support Systems and Internet Commerce.- T. Strader, M. Shaw: Electronic Markets: Impact and Implications.- Consumer Electronic Commerce: M. Dickey, G. Piccoli, B. Ives: Electronic Commerce: Markets and Users.- G. Colarelli O`Connor, R. O`Keefe: The Internet as a New Marketplace: Implications for Consumer Behavior and Marketing Management.- C. Subramaniam, M. Shaw, D. Gardner: Product Marketing on the Internet.- A. Salam, H. Rao, C. Pegels: Internet Involvement: Instrument Development, Measurement and Implications for Electronic Commerce.- A. Schlosser, A. Kanfer: Culture Clash in Internet Marketing: Implications for Marketing Practices.- Web-Based Storefront Design and Development: T.-P. Liang, N.-S. Chen: Design of Electronic Stores.- C. McInerney, K. Larsen: Web Development and Management: Using the Cohort Model.- N. Jojic, Y. Rui, Y. Zhuang, T. Huang: A Framework for Garment Shopping over the Internet.- Technology and Infrastructure: C. Schlueter Langdon, F. Roghé, M. Shaw: Consumer Mass Market Online Payment Solutions.- D. McElroy, E. Turban: Smart Cards.- A. Segev, M. Bichler: Component-based Electronic Commerce.- A. Houston, H. Chen: Electronic Commerce and Digital Libraries.- K. Tolle, H. Chen: Intelligent Software Agents for Electronic Commerce.- Business-To-Business Electronic Commerce: J. Baron, M. Shaw, A. Bailey: Electronic Catalogs in the Web-Based Business-to-Business Procurement Process.- B. Fulkerson, M. Shank: The New Economy Electronic Commerce, and the Rise of Mass Customization.- D. O`Leary: Supply Chain Processes and Relationships for ElectronicCommerce.- B. R. Yang: Supply Chain Management: Developing Visible Design Rules across Organizations.- G. W. Tan, M. Shaw, B. Fulkerson: Web-based Global Supply Chain Management.- Enterprise Management: P. Gray, M. Igbaria: Virtual Organizations and E-Commerce.- Y.-S. Chen, B. Justis, E. Watson: Web-enabled Data Warehouse.- D. King: Intranets: An Internet Inside the Organization.- C. Holsapple, K. Joshi, M. Singh: Decision Support Applications in Electronic Commerce.- Information Services and Digital Products: P. Kannan, A.-M. Chang, A. Whinston: The Internet Information Market: The Emerging Role of Intermediaries.- A. Barsi Lopez, D. Galletta: A Strategic Perspective of Internet Information Providers.- J. Porra: A Strategic Framework for Electronic Commerce: The Digital Production Cycle.- S. Klein: The Emergence of Auctions on the World Wide Web.- Security, Privacy, and Legal Issues: D. Conway, G. Koehler: Electronic Commerce: Privacy, Security, and Control.- J. Kaufmann Winn: The Emerging Law of Electronic Commerce.
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Softcover. Condizione: Gebraucht. Gebraucht - Gut Verlagsmängelex., XII, 723 pp. 112 figs., 43 tabs The world is undergoing a revolution to a digital economy, with pronounced implications for corporate strategy, marketing, operations, information systems, customer services, global supply-chain management, and product distribution. This handbook examines the aspects of electronic commerce, including electronic storefront, on-line business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. Indispensable for academics, students and professionals who are interested in Electronic Commerce and Internet Business. Englisch. Codice articolo 14480
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