Marketing Village Chicken in Kenya:: A Case of Tich Nam Enterprises Ltd.

 
9783639364262: Marketing Village Chicken in Kenya:: A Case of Tich Nam Enterprises Ltd.
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This book is a quick documentation of market operations of village chicken in Kenya. It follows discussions that emerged from the 8th Tich Annual Scientific Conference held at The Great lakes University of Kisumu between 29th April to 1st May 2011. The book uses a case study to demonstrate these market operations. Tich Nam Enterprises Limited and Great Lakes University of Kisumu has identified the village chicken chains as an integral part of its community operations. The chains are aggressively promoted to provide viable livelihood sources to communities it seeks to uplift. Where as emphasis of poultry production in Kenya is highly skewed towards commercial breeds, smallholders primarily producing indigenous or village chicken have been neglected. Village chicken can actively participate in markets and can improve livelihoods in rural Kenya. Pertinent areas covered in the book include feeding, housing, diseases and biosecurity issues, and access to markets. As village chicken enter and participate in commercial value chains, acceptability by consumers will be increased. Ultimately, the village chicken is a sure foundation for socioeconomic development of the rural folk.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore:

Fredrick Aila holds MBA (Maseno) and BCom-Marketing (Nairobi). He is Marketing Manager, Tich Nam Enterprises Ltd. Fidelis Kamene Muia holds MBA-Finance (Maseno), BCom (Accounting), Free State University South Africa and Certified Public Accountant (CPA-K). She has registered for PhD-Business Administration at Jomo Kenyatta University, Kenya.

Fredrick Aila holds MBA (Maseno) and BCom-Marketing (Nairobi). He is Marketing Manager, Tich Nam Enterprises Ltd. Fidelis Kamene Muia holds MBA-Finance (Maseno), BCom (Accounting), Free State University South Africa and Certified Public Accountant (CPA-K). She has registered for PhD-Business Administration at Jomo Kenyatta University, Kenya.

Fredrick Aila holds MBA (Maseno) and BCom-Marketing (Nairobi). He is Marketing Manager, Tich Nam Enterprises Ltd. Fidelis Kamene Muia holds MBA-Finance (Maseno), BCom (Accounting), Free State University South Africa and Certified Public Accountant (CPA-K). She has registered for PhD-Business Administration at Jomo Kenyatta University, Kenya.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Fredrick Aila; Hazel Mumbo; John Paul Onyango
Editore: Vdm Verlag (2011)
ISBN 10: 3639364260 ISBN 13: 9783639364262
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Descrizione libro Vdm Verlag, 2011. Condizione: New. This item is printed on demand for shipment within 3 working days. Codice articolo LP9783639364262

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Fredrick Aila
Editore: VDM Verlag Aug 2011 (2011)
ISBN 10: 3639364260 ISBN 13: 9783639364262
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Descrizione libro VDM Verlag Aug 2011, 2011. Taschenbuch. Condizione: Neu. Neuware - This book is a quick documentation of market operations of village chicken in Kenya. It follows discussions that emerged from the 8th Tich Annual Scientific Conference held at The Great lakes University of Kisumu between 29th April to 1st May 2011. The book uses a case study to demonstrate these market operations. Tich Nam Enterprises Limited and Great Lakes University of Kisumu has identified the village chicken chains as an integral part of its community operations. The chains are aggressively promoted to provide viable livelihood sources to communities it seeks to uplift. Where as emphasis of poultry production in Kenya is highly skewed towards commercial breeds, smallholders primarily producing indigenous or village chicken have been neglected. Village chicken can actively participate in markets and can improve livelihoods in rural Kenya. Pertinent areas covered in the book include feeding, housing, diseases and biosecurity issues, and access to markets. As village chicken enter and participate in commercial value chains, acceptability by consumers will be increased. Ultimately, the village chicken is a sure foundation for socioeconomic development of the rural folk. 76 pp. Englisch. Codice articolo 9783639364262

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Fredrick Aila
Editore: VDM Verlag Aug 2011 (2011)
ISBN 10: 3639364260 ISBN 13: 9783639364262
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BuchWeltWeit Inh. Ludwig Meier e.K.
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Descrizione libro VDM Verlag Aug 2011, 2011. Taschenbuch. Condizione: Neu. Neuware - This book is a quick documentation of market operations of village chicken in Kenya. It follows discussions that emerged from the 8th Tich Annual Scientific Conference held at The Great lakes University of Kisumu between 29th April to 1st May 2011. The book uses a case study to demonstrate these market operations. Tich Nam Enterprises Limited and Great Lakes University of Kisumu has identified the village chicken chains as an integral part of its community operations. The chains are aggressively promoted to provide viable livelihood sources to communities it seeks to uplift. Where as emphasis of poultry production in Kenya is highly skewed towards commercial breeds, smallholders primarily producing indigenous or village chicken have been neglected. Village chicken can actively participate in markets and can improve livelihoods in rural Kenya. Pertinent areas covered in the book include feeding, housing, diseases and biosecurity issues, and access to markets. As village chicken enter and participate in commercial value chains, acceptability by consumers will be increased. Ultimately, the village chicken is a sure foundation for socioeconomic development of the rural folk. 76 pp. Englisch. Codice articolo 9783639364262

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4.

Fredrick Aila, HAZEL MUMBO, JOHN PAUL ONYANGO
Editore: VDM Verlag, Germany (2011)
ISBN 10: 3639364260 ISBN 13: 9783639364262
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The Book Depository EURO
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Descrizione libro VDM Verlag, Germany, 2011. Paperback. Condizione: New. Language: English . Brand New Book. This book is a quick documentation of market operations of village chicken in Kenya. It follows discussions that emerged from the 8th Tich Annual Scientific Conference held at The Great lakes University of Kisumu between 29th April to 1st May 2011. The book uses a case study to demonstrate these market operations. Tich Nam Enterprises Limited and Great Lakes University of Kisumu has identified the village chicken chains as an integral part of its community operations. The chains are aggressively promoted to provide viable livelihood sources to communities it seeks to uplift. Where as emphasis of poultry production in Kenya is highly skewed towards commercial breeds, smallholders primarily producing indigenous or village chicken have been neglected. Village chicken can actively participate in markets and can improve livelihoods in rural Kenya. Pertinent areas covered in the book include feeding, housing, diseases and biosecurity issues, and access to markets. As village chicken enter and participate in commercial value chains, acceptability by consumers will be increased. Ultimately, the village chicken is a sure foundation for socioeconomic development of the rural folk. Codice articolo KNV9783639364262

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5.

Fredrick Aila
Editore: VDM Verlag Aug 2011 (2011)
ISBN 10: 3639364260 ISBN 13: 9783639364262
Nuovo Taschenbuch Quantità: 1
Print on Demand
Da
AHA-BUCH GmbH
(Einbeck, Germania)
Valutazione libreria
[?]

Descrizione libro VDM Verlag Aug 2011, 2011. Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Neuware - This book is a quick documentation of market operations of village chicken in Kenya. It follows discussions that emerged from the 8th Tich Annual Scientific Conference held at The Great lakes University of Kisumu between 29th April to 1st May 2011. The book uses a case study to demonstrate these market operations. Tich Nam Enterprises Limited and Great Lakes University of Kisumu has identified the village chicken chains as an integral part of its community operations. The chains are aggressively promoted to provide viable livelihood sources to communities it seeks to uplift. Where as emphasis of poultry production in Kenya is highly skewed towards commercial breeds, smallholders primarily producing indigenous or village chicken have been neglected. Village chicken can actively participate in markets and can improve livelihoods in rural Kenya. Pertinent areas covered in the book include feeding, housing, diseases and biosecurity issues, and access to markets. As village chicken enter and participate in commercial value chains, acceptability by consumers will be increased. Ultimately, the village chicken is a sure foundation for socioeconomic development of the rural folk. 76 pp. Englisch. Codice articolo 9783639364262

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