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Design - more than a layer: Design process’ and strategy’s contribution for the organization from different value perspectives - Brossura
Design is more than packaging and the visual appearance of products and brands. Integrated into all processes of the organization, design can contribute to added value within all these processes. Identity and image, branding, marketing, communications or strategy more overall, to name a few, are important areas in the organization benefiting from a good design process. Also in financial terms the contribution of design can be felt. "Designer products" would be a more casual example, but this is not mainly what is meant by design integration. Design thinking and understanding may be essential for an organization in order to grasp the full potential and value of design in their particular business situation and context. The organization of the design process may be a vaster challenge than the actual design, and a successful design strategy can never be taken for granted. Design needs to be assessed from different perspectives and the degree to which it can be regarded valuable strongly depends on the particular angle from which one views design. Some businesses may not even be aware of the degree to which they actually already make use of design. Others use it very strategically. Design is literally everywhere. With the right consideration and awareness, every business can profit from design integration into its overall strategy.
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L'autore:
Stefanie Ortner, German and linguistics studies at the universities of Graz, Austria, Lund (B.A.) and Uppsala (M.A.), Sweden; M.Sc. in Consumer & Business Marketing at Stockholm University School of Business; working in marketing, communications and distribution in Scandinavia and internationally, and as an enthusiastic writer.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreAV Akademikerverlag
- Data di pubblicazione2014
- ISBN 10 3639465121
- ISBN 13 9783639465129
- RilegaturaCopertina flessibile
- Numero di pagine80
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Design - more than a layer
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Design - more than a layer: Design process' and strategy's contribution for the organization from different value perspectives
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Design more than a layer Design process and strategys contribution for the organization from different value perspectives
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Design - more than a layer
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Descrizione libro Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Design is more than packaging and the visual appearance of products and brands. Integrated into all processes of the organization, design can contribute to added value within all these processes. Identity and image, branding, marketing, communications or strategy more overall, to name a few, are important areas in the organization benefiting from a good design process. Also in financial terms the contribution of design can be felt. Designer products would be a more casual example, but this is not mainly what is meant by design integration. Design thinking and understanding may be essential for an organization in order to grasp the full potential and value of design in their particular business situation and context. The organization of the design process may be a vaster challenge than the actual design, and a successful design strategy can never be taken for granted. Design needs to be assessed from different perspectives and the degree to which it can be regarded valuable strongly depends on the particular angle from which one views design. Some businesses may not even be aware of the degree to which they actually already make use of design. Others use it very strategically. Design is literally everywhere. With the right consideration and awareness, every business can profit from design integration into its overall strategy. 80 pp. Englisch. Codice articolo 9783639465129
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Design - more than a layer : Design process¿ and strategy¿s contribution for the organization from different value perspectives
Editore:
AV Akademikerverlag
(2014)
ISBN 10: 3639465121
ISBN 13: 9783639465129
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Descrizione libro Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Design is more than packaging and the visual appearance of products and brands. Integrated into all processes of the organization, design can contribute to added value within all these processes. Identity and image, branding, marketing, communications or strategy more overall, to name a few, are important areas in the organization benefiting from a good design process. Also in financial terms the contribution of design can be felt. Designer products would be a more casual example, but this is not mainly what is meant by design integration. Design thinking and understanding may be essential for an organization in order to grasp the full potential and value of design in their particular business situation and context. The organization of the design process may be a vaster challenge than the actual design, and a successful design strategy can never be taken for granted. Design needs to be assessed from different perspectives and the degree to which it can be regarded valuable strongly depends on the particular angle from which one views design. Some businesses may not even be aware of the degree to which they actually already make use of design. Others use it very strategically. Design is literally everywhere. With the right consideration and awareness, every business can profit from design integration into its overall strategy. Codice articolo 9783639465129
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Design more than a layer Design process and strategys contribution for the organization from different value perspectives
Editore:
AV Akademikerverlag
(2014)
ISBN 10: 3639465121
ISBN 13: 9783639465129
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Descrizione libro PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L0-9783639465129
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Design - more than a layer
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ISBN 13: 9783639465129
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Descrizione libro Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Ortner StefanieStefanie Ortner, German and linguistics studies at the universities of Graz, Austria, Lund (B.A.) and Uppsala (M.A.), Sweden M.Sc. in Consumer & Business Marketing at Stockholm University School of Business working i. Codice articolo 4990605
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