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9783640943579: Marketing Functions of JJB Sports
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Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Coventry University (Coventry Business School), course: MBA, language: English, abstract: The research paper is aimed towards understanding the marketing functions and the marketing strategy of JJB sports plc based in UK. To analyse the business orientation of the company, the author has conducted product, sales and marketing strategy research. Porters 5 forces analysis has been conducted to analyse the competitive advantage of the company. A 4'P analysis has been done to understand the marketing mix of the company. finally a SWOT analysis has been conducted to understand the strengths and weaknesses of the company.

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  • EditoreGRIN Verlag
  • Data di pubblicazione2011
  • ISBN 10 3640943570
  • ISBN 13 9783640943579
  • RilegaturaCopertina flessibile
  • Numero edizione2
  • Numero di pagine40

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Sunil Singh
Editore: GRIN Verlag Jun 2011 (2011)
ISBN 10: 3640943570 ISBN 13: 9783640943579
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Descrizione libro Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Coventry University (Coventry Business School), course: MBA, language: English, abstract: The research paper is aimed towards understanding the marketing functions and the marketing strategy of JJB sports plc based in UK. To analyse the business orientation of the company, the author has conducted product, sales and marketing strategy research. Porters 5 forces analysis has been conducted to analyse the competitive advantage of the company. A 4'P analysis has been done to understand the marketing mix of the company. finally a SWOT analysis has been conducted to understand the strengths and weaknesses of the company. 40 pp. Englisch. Codice articolo 9783640943579

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Singh, Sunil
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ISBN 10: 3640943570 ISBN 13: 9783640943579
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Sunil Singh
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Descrizione libro Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Coventry University (Coventry Business School), course: MBA, language: English, abstract: The research paper is aimed towards understanding the marketing functions and the marketing strategy of JJB sports plc based in UK. To analyse the business orientation of the company, the author has conducted product, sales and marketing strategy research. Porters 5 forces analysis has been conducted to analyse the competitive advantage of the company. A 4'P analysis has been done to understand the marketing mix of the company. finally a SWOT analysis has been conducted to understand the strengths and weaknesses of the company. Codice articolo 9783640943579

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