Collaborative Customer Relationship Management: Taking CRM to the Next Level - Brossura

 
9783642055294: Collaborative Customer Relationship Management: Taking CRM to the Next Level
Brossura
ISBN 10: 364205529X ISBN 13: 9783642055294
Casa editrice: Springer, 2010

Sinossi

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Dalla quarta di copertina

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

 

"Collaborative CRM is the next generation of CRM."

 Hasso Plattner, founder and CEO of SAP 

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Springer
Data di pubblicazione
2010
Lingua
Inglese
ISBN 10 
364205529X
ISBN 13 
9783642055294
Rilegatura
Copertina flessibile
Numero di pagine
288
Redattore
Kracklauer Alexander H., Mills D. Quinn, Seifert Dirk
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9783540002277: Collaborative Customer Relationship Management: Taking Crm to the Next Level

Edizione in evidenza

ISBN 10:  3540002278 ISBN 13:  9783540002277
Casa editrice: Springer Nature, 2003
Rilegato