Articoli correlati a Media Management: Leveraging Content for Profitable...
As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Contenuti:
The Only Way for the Media Industry to Grow and Profit Is with Content.- I New Perspectives: Convergence Is Redefining Content.- The Media: An Industry with Tradition at the Crossroads.- Mobile Multimedia ― A Driving Force Behind Industry Convergence.- Telecommunications and Media Companies: Competitors or Partners?.- II New Business Models: Numerous Old Models are Transforming into Many New Ones.- From Newspaper to News Filter.- Traditional Book Publishers Transforming into E-Publishers.- Delivering on the Promise of Digital Television.- Celluloid Still in the Lead, but the Movies’ Future Is Digital.- How Telecommunications Invest in the Media Industry.- Online Service Providing ― Challenges in the Mass Medium Internet.- Market Newcomers in the Media Sector.- III New Success Factors: Make It or Break It.- Eco-Systems ― a New Paradigm in the Media Industry.- Organization for Global Players in the Media Industry.- Profitable in E-Commerce by Focusing on Operational Efficiency.- Value Growth in the Media Industry ― Success Factors for Integration.- IV New Practice: Media Companies Taking on the Challenges.- BCN ― Synergies and New Businesses for a Content Powerhouse.- BOL ― How to Deliver on Customer Promises and Be Profitable.- Handelsblatt.com ― New Revenue Models for Traditional Print Media.- KirchMedia ― Synergies by Maintaining Cross-Media Balance.- Contributors.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreSpringer
- Data di pubblicazione2010
- ISBN 10 3642078869
- ISBN 13 9783642078866
- RilegaturaCopertina flessibile
- Numero di pagine196
- RedattoreVizjak Andrej, Ringlstetter Max Josef
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EUR 87,15
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Media Management: Leveraging Content for Profitable Growth [Paperback ]
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Springer Berlin Heidelberg
(2010)
ISBN 10: 3642078869
ISBN 13: 9783642078866
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Media Management
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Springer Berlin Heidelberg Dez 2010
(2010)
ISBN 10: 3642078869
ISBN 13: 9783642078866
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Descrizione libro Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels areoffered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality. 196 pp. Englisch. Codice articolo 9783642078866
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Media Management : Leveraging Content for Profitable Growth
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Springer Berlin Heidelberg
(2010)
ISBN 10: 3642078869
ISBN 13: 9783642078866
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Descrizione libro Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels areoffered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality. Codice articolo 9783642078866
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Media Management
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ISBN 10: 3642078869
ISBN 13: 9783642078866
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Descrizione libro Kartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Compendium on the current trends in the media industry from a business management perspective As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new chan. Codice articolo 5046941
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