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Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool - Brossura
This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic.
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L'autore:
Daniel Hurrle and Julia Postatny completed their Master’s Degree under the supervision of Prof. Dr. Dirk-Mario Boltz in International Marketing Management (M.A.) at the Berlin School of Economics and Law. With several long-term stays in the USA, Canada, Singapore and Europe along with hands-on experience in international companies they gained outstanding skills and know-how for their future marketing career.
Contenuti:
Social Media Environment and Marketing.- Scientific Institutions and Young Academics.- Online Survey, Benchmark Analysis and Expert Interviews.- Social Media Concept: Content, Platforms, Monitoring.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreSpringer Gabler
- Data di pubblicazione2015
- ISBN 10 3658088214
- ISBN 13 9783658088217
- RilegaturaCopertina flessibile
- Numero di pagine136
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Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool (BestMasters) by Hurrle, Daniel, Postatny, Julia [Paperback ]
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Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool (BestMasters)
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(2015)
ISBN 10: 3658088214
ISBN 13: 9783658088217
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Social Media for Scientific Institutions : How to Attract Young Academics by Using Social Media as a Marketing Tool
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(2015)
ISBN 10: 3658088214
ISBN 13: 9783658088217
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Descrizione libro Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Codice articolo ria9783658088217_lsuk
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Social Media for Scientific Institutions
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Descrizione libro Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic. 136 pp. Englisch. Codice articolo 9783658088217
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Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool (BestMasters)
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(2015)
ISBN 10: 3658088214
ISBN 13: 9783658088217
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Descrizione libro Paperback. Condizione: Brand New. 2015 edition. 136 pages. 8.27x5.83x0.31 inches. In Stock. Codice articolo x-3658088214
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Social Media for Scientific Institutions : How to Attract Young Academics by Using Social Media as a Marketing Tool
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(2015)
ISBN 10: 3658088214
ISBN 13: 9783658088217
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Descrizione libro Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic. Codice articolo 9783658088217
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Social Media for Scientific Institutions
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Springer Fachmedien Wiesbaden
(2015)
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ISBN 13: 9783658088217
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Descrizione libro Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Study in the field of economic sciencesThis book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institute. Codice articolo 17536863
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