Corporate Communications In Restructuring Phases: Successfully shaping change with strategic communication - Brossura

Gartner, Ulrich

Brossura

ISBN 10: 3658346256 ISBN 13: 9783658346256

Casa editrice: Springer, 2021

Riassunto

This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings.

This book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals.

The author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.

Su questo libro

Informazioni sull?autore

Ulrich Gartner has been involved in international corporate communications for over 25 years. On the corporate and consulting side, he has provided communication support to numerous change processes, restructuring programs and location closings in several European countries. Since 2010 he has been the owner and managing director of Gartner Communications - Strategic Communication Consulting. 

Dalla quarta di copertina

This book enables managers in communication, operations and HR to communicate professionally in corporate restructurings. Cost-cutting,  downsizing or the closing of entire sites are not only operational challenges, but also require intelligent communication. Otherwise, long-term effects such as a damaged reputation can outweigh any short-term savings achieved.

This book is a machine translation of the original German 1st edition Unternehmenskommunikation in Restrukturierungsphasen by Ulrich Gartner, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature, in 2020.The translation was done via DeepL.com. Subsequent human revision was focused on content, so that the language style may  differ from that of a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

The content

• The importance of communication in restructuring 

• Communication as a strategic management task

• Identifying and understanding external and internal stakeholders

• Describing communication goals and strategy

• Creating management structures, build infrastructure 

• Developing communication content and tools

Ulrich Gartner has been providing communication support to change processes, restructuring programs and site closures for almost 30 years. He is owner and MD of Gartner Communications - Strategic Communications Consultancy.

Dettagli dell'edizione

• Editore: Springer
• Data di pubblicazione: 2021
• Lingua: Inglese
• ISBN 10: 3658346256
• ISBN 13: 9783658346256
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 172
• Contatto del produttore: non disponibile
• Persona responsabile: CMN Printpool Inh. Mathis Neumann; https://www.also.com/ec/cms5/en_6000/6000/index.jsp; ; Friedrich-Karl-Str. 9; Hamburg; Germania