A Study About Management in the Finnish-Brazilian MNC Context - Brossura

Korhonen Pereira Coutinho, Sónia Alexandra

Brossura

ISBN 10: 365930185X ISBN 13: 9783659301858

Casa editrice: LAP LAMBERT Academic Publishing, 2013

Riassunto

The aim of this book is to contribute to the knowledge of how Finnish multinational companies do business in Brazil, with a perspective of local subsidiary employees. Differences in local business and cultural context are in this case, the catalyst to look at the management practises of Finnish MNCs active in Brazil. The theoretic part concentrates on studying management from the part of control, business communication within the MNC, as well as cultural traits in Brazil and Finland. In a time where emerging markets gain importance for MNCs, and lead in growth, this study speaks for the knowledge that lies within the local subsidiary, business, and cultural context. Awareness and understanding of the former are crucial to empower strategically sound management practises as well as facilitate decision making.

Su questo libro

L'autore

Sónia Korhonen Pereira Coutinho, MSc. In International Business by Aalto School of Business in Helsinki, studies in this book the Finnish - Brazilian management context. Experience on living and working in a cross-cultural environment, together with the existing differences on local business and cultural contexts, served as catalysts to this study.

Dettagli dell'edizione

• Editore: LAP LAMBERT Academic Publishing
• Data di pubblicazione: 2013
• Lingua: Inglese
• ISBN 10: 365930185X
• ISBN 13: 9783659301858
• Rilegatura: Copertina flessibile
• Numero di pagine: 104
• Contatto del produttore: non disponibile
• Persona responsabile: KreGa Onlinehandel GmbH; 4950000000000; info@krega-onlinehandel.de; ; Birkenweg 31; Brakel; 33034; Germania