This research analyzes the crisis communication messages of the two organizations: British Petroleum (BP) and Tokyo Electric Power Company (TEPCO). The study looks at the organizations' press-releases, Facebook updates, and tweets. The research looks at detecting four main themes in the companies' crisis communication messages: trust, collaboration, commitment, and interactivity. This study then goes on to look at the crisis communication strategies.
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EUR 9,70 per la spedizione da Germania a Italia
Destinazione, tempi e costiDa: moluna, Greven, Germania
Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Abramenka ViktoryiaMrs. Abramenka earned her Master of Science degree in Communications in 2013. Now she is a full-time instructor at Fort Hays State University. She teaches undergraduate courses, such as social and global networking. Codice articolo 159144143
Quantità: Più di 20 disponibili
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This research analyzes the crisis communication messages of the two organizations: British Petroleum (BP) and Tokyo Electric Power Company (TEPCO). The study looks at the organizations' press-releases, Facebook updates, and tweets. The research looks at detecting four main themes in the companies' crisis communication messages: trust, collaboration, commitment, and interactivity. This study then goes on to look at the crisis communication strategies. 64 pp. Englisch. Codice articolo 9783659714481
Quantità: 2 disponibili
Da: AHA-BUCH GmbH, Einbeck, Germania
Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This research analyzes the crisis communication messages of the two organizations: British Petroleum (BP) and Tokyo Electric Power Company (TEPCO). The study looks at the organizations' press-releases, Facebook updates, and tweets. The research looks at detecting four main themes in the companies' crisis communication messages: trust, collaboration, commitment, and interactivity. This study then goes on to look at the crisis communication strategies. Codice articolo 9783659714481
Quantità: 1 disponibili
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
Taschenbuch. Condizione: Neu. Neuware -This research analyzes the crisis communication messages of the two organizations: British Petroleum (BP) and Tokyo Electric Power Company (TEPCO). The study looks at the organizations¿ press-releases, Facebook updates, and tweets. The research looks at detecting four main themes in the companies¿ crisis communication messages: trust, collaboration, commitment, and interactivity. This study then goes on to look at the crisis communication strategies.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch. Codice articolo 9783659714481
Quantità: 2 disponibili