Descrizione libro Paperback. Condizione: new. Paperback. Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.This book helps product managers, marketers, and corporate decision-makers understand and predict customers behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.This book helps product managers, marketers, and corporate decision-makers understand and predict customers behavior and preferences. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9783662637975

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The Right Sensory Mix: Decoding Customers' Behavior and Preferences (Paperback or Softback)

Derval, Diana

Editore: Springer 4/24/2023 (2023)

ISBN 10: 3662637979 ISBN 13: 9783662637975

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Descrizione libro Paperback or Softback. Condizione: New. The Right Sensory Mix: Decoding Customers' Behavior and Preferences 1.09. Book. Codice articolo BBS-9783662637975

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The Right Sensory Mix: Decoding Customers' Behavior and Preferences (Management for Professionals)

Derval, Diana

Editore: Springer (2023)

ISBN 10: 3662637979 ISBN 13: 9783662637975

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Descrizione libro Condizione: New. In English. Codice articolo ria9783662637975_new

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The Right Sensory Mix : Decoding Customers' Behavior and Preferences

Diana Derval

Editore: Springer (2023)

ISBN 10: 3662637979 ISBN 13: 9783662637975

Nuovo Brossura Quantit�: > 20

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Descrizione libro Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Codice articolo ria9783662637975_lsuk

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The Right Sensory Mix

Diana Derval

Editore: Springer Berlin Heidelberg Apr 2023 (2023)

ISBN 10: 3662637979 ISBN 13: 9783662637975

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Descrizione libro Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.This book helps product managers, marketers, and corporate decision-makers understand and predict customers' behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market. 352 pp. Englisch. Codice articolo 9783662637975

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