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The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage.
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- EditoreBirkhauser Architecture
- Data di pubblicazione2002
- ISBN 10 3764365714
- ISBN 13 9783764365714
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine125
- RedattoreHaupt Edgar, Kupitza Manuel
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Marketing and Communication for Architects: a Handbook
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Birkhäuser Architecture (edition 1), 2002
ISBN 10: 3764365714
ISBN 13: 9783764365714
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Marketing and Communication for Architects: a Handbook
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ISBN 10: 3764365714
ISBN 13: 9783764365714
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Marketing and Communication for Architects: a Handbook
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Marketing and Communication for Architects : Fundamentals, Strategies and Practice
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Marketing and Communication for Architects : Fundamentals, Strategies and Practice
Editore:
Birkhäuser Architecture, 2002
ISBN 10: 3764365714
ISBN 13: 9783764365714
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Marketing and Communication for Architects: Fundamentals, Strategies and Practice
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ISBN 10: 3764365714
ISBN 13: 9783764365714
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Trade Paperback. Condizione: Used - Very Good. The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage. Very nice clean, tight copy free of any marks. Codice articolo 304071
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Marketing And Communication For Architects
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Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Codice articolo ABTA-370700
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Marketing and Communication for Architects Fundamentals, Strategies and Practice
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Paperback. Condizione: Brand New. 1st edition. 142 pages. 9.50x8.50x0.50 inches. In Stock. Codice articolo __3764365714
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Marketing and Communication for Architects
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Marketing and Communication for Architects
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