The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro Birkhäuser Architecture, 2002. Paperback. Condizione libro: New. book. Codice libro della libreria 3764365714
Descrizione libro Springer. Condizione libro: New. pp. 125. Codice libro della libreria 7543169
Descrizione libro Birkhäuser Architecture, 2002. Paperback. Condizione libro: New. 1. Codice libro della libreria DADAX3764365714
Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97837643657141.0