Option and Component Bundling under Demand Risk: Mass Customization Strategies in the Automobile Industry - Brossura

Fürderer, Ralph

Brossura

ISBN 10: 3824462796 ISBN 13: 9783824462797

Casa editrice: Springer, 2013

Riassunto

Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing.

Su questo libro

Informazioni sull?autore

Dr. Ralph Fürderer promovierte bei Prof. Dr. Arnd Huchzermeier an der Wissenschaftlichen Hochschule für Unternehmensführung (WHU) - Otto-Beisheim-Hochschule in Koblenz. Seit 1991 ist er in der Automobilindustrie tätig.

Dalla quarta di copertina

Today's worldwide car manufacturers are facing heterogeneous customer needs in highly competitive markets. Anticipating the required level of product variety and controlling the associated technical complexity have become the cutting edge of this industry. Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing. The methods have been validated at a world-class car manufacturer. The concepts described in this book have been integrated already in the curricula of leading Business Schools throughout the world.

Dettagli dell?edizione

• Editore: Springer
• Data di pubblicazione: 2013
• Lingua: Tedesco
• ISBN 10: 3824462796
• ISBN 13: 9783824462797
• Rilegatura: Copertina flessibile
• Numero di pagine: 164
• Contatto del produttore: non disponibile
• Persona responsabile: CMN Printpool Inh. Mathis Neumann; https://www.also.com/ec/cms5/en_6000/6000/index.jsp; ; Friedrich-Karl-Str. 9; Hamburg; Germania