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Descrizione libro Soft Cover. Condizione: new. Codice articolo 9783835004320
Descrizione libro Condizione: New. Codice articolo ABLIING23Apr0316110072326
Descrizione libro Condizione: New. Codice articolo 21741849-n
Descrizione libro Condizione: New. pp. 164. Codice articolo 26142297794
Descrizione libro Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The importance of information to support managerial decision making has been widely acknowledged, but only little research has been done on the overall impact of such information. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. The results indicate that better informed firms offer more products, achieve a higher primary demand, and exhaust customer preferences to a higher degree. Surprisingly and more importantly, information impacts on performance are non-significant. This phenomenon is termed 'managerial over-acting'. Managerial over-acting introduces a new concept to the marketing discipline.The degree of product differentiation of a market is reflective of its competitive intensity. For the case of spatial markets, however, the marketing discipline does not provide a valid measure of product differentiation. In her second essay the author discusses several approaches to measure product differentiation in spatial contexts. In doing so, she refers to the measurement of diversity and also applies methods from disciplines like spatial statistics, forestry, and geography. 164 pp. Englisch. Codice articolo 9783835004320
Descrizione libro Condizione: New. Print on Demand pp. 164 30 Illus. Codice articolo 135066909
Descrizione libro Condizione: New. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts. Num Pages: 145 pages, 30 black & white illustrations, 10 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 245. . 2006. Paperback. . . . . Codice articolo V9783835004320
Descrizione libro Condizione: New. Codice articolo 21741849-n
Descrizione libro Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The importance of information to support managerial decision making has been widely acknowledged, but only little research has been done on the overall impact of such information. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. The results indicate that better informed firms offer more products, achieve a higher primary demand, and exhaust customer preferences to a higher degree. Surprisingly and more importantly, information impacts on performance are non-significant. This phenomenon is termed 'managerial over-acting'. Managerial over-acting introduces a new concept to the marketing discipline.The degree of product differentiation of a market is reflective of its competitive intensity. For the case of spatial markets, however, the marketing discipline does not provide a valid measure of product differentiation. In her second essay the author discusses several approaches to measure product differentiation in spatial contexts. In doing so, she refers to the measurement of diversity and also applies methods from disciplines like spatial statistics, forestry, and geography. Codice articolo 9783835004320
Descrizione libro Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Codice articolo ria9783835004320_lsuk