Consumers Perceived Value and Satisfaction: A Study on Farmers Buying Behaviour with Reference to Agrochemicals - Brossura

Bhagat, Deepak; Barooah, B. K.

Brossura

ISBN 10: 3845404876 ISBN 13: 9783845404875

Casa editrice: LAP LAMBERT Academic Publishing, 2011

Riassunto

Recent studies have proved that farmers are becoming knowledgeable and asking for better performance from product and companies. This books is an attempt to understand the farmers perceived value and satisfaction about various agrochemicals used in agriculture. This book is based on a field level study conducted in Jorhat (India) with the aim to assess the current image of the agrochemical companies, their products and competitors. This book also helps in knowing how the farmer’s form preferences among the brands in the choice set and also what is their perceived value about different pesticide brands. This study will helps the companies in knowing whether or not its products are able to meet the farmer’s expectation, because this affects both satisfaction and repurchase probability. The book is useful for the undergraduate and postgraduate students and researchers of agricultural economics, agricultural marketing, agribusiness and commerce. It is also useful for various companies dealing in agrochemicals, officers and staff of departments involved in agriculture development.

Su questo libro

L'autore

Deepak Bhagat, MBA, is assistant professor in Department of Management, North- Eastern Hill University, Tura campus; Meghalaya (India). B. K. Barooah, PhD, is a senior professor and head in the Department of Agricultural Economics and Farm Management, Assam Agricultural University, Jorhat, Assam (India).

Dettagli dell?edizione

• Editore: LAP LAMBERT Academic Publishing
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 3845404876
• ISBN 13: 9783845404875
• Rilegatura: Copertina flessibile
• Numero di pagine: 88
• Contatto del produttore: non disponibile