Marketing: Student Activity Manual (3rd Edition)(Chinese Edition) - Brossura

BO LUO (Burrow.J ) ZHONG GUO SHI CHANG YING XIAO KE CHENG BIAO ZHUN KAI FA ZHONG XIN

Brossura

ISBN 10: 7121093170 ISBN 13: 9787121093173

Casa editrice: Electronic Industry Press Pub. Date :2009-08-01, 1991

Riassunto

Paperback. Language: Chinese Publisher: Electronic Industry Press . China marketing curriculum standards development center (CMC) marketing planning materials : Student Activities Manual ( 3rd edition ) as the Chinese central marketing curriculum standards development group compiled market marketing materials supporting student activities manual . Through basic concept testing and a variety of themed events. to train students marketing information management. distribution channel management . pricing. product and service management . promotion. sales . marketing plans and other marketing core competencies. enhance and promote student teamwork. initiative and innovative professionalism and employability and competitiveness. Contents: 1.1 What is Marketing 1.2 modern marketing concepts and marketing various marketing roles change 1.3 1.4 Trade and conversion rules and Marketin...

Su questa edizione

• Editore: Electronic Industry Press Pub. Date :2009-08-01
• Data di pubblicazione: 1991
• ISBN 10: 7121093170
• ISBN 13: 9787121093173
• Rilegatura: Paperback