Report on the Promotion Trend of Chinas Advertisers No.4 (Chinese Edition) - Brossura

Huang Sheng MinDu Guo QingShao Hua Dong

Brossura

ISBN 10: 7509710804 ISBN 13: 9787509710807

Casa editrice: Social Science Academic Press, 2009

Riassunto

Annually Launched by famous domestic advertising experts, i.e., Prof. Huang Shengming, Ph.D. Du Guoqing and Ph.D. Shao Huadong, and organized and compiled by the Advertiser Research Institute, this book explores advertisers marketing advertisement activity trend according to advertisers marketing advertisement activities from several perspectives such as basic marketing strategy, media selecting strategy, offline activity strategy and the strategy of the cooperation with advertisement corporates. It provides detailed and prospective views and cases for the professionals engaged in brand communication and advertisement communication service to comprehensively understand the development trend of advertising market.

Su questa edizione

• Editore: Social Science Academic Press
• Data di pubblicazione: 2009
• ISBN 10: 7509710804
• ISBN 13: 9787509710807
• Rilegatura: Paperback
• Numero di pagine: 402