Articoli correlati a 派力营销思想库--&#...
![9787801475329: 派力营销思想库--营销与财务:寻求企业优经营的结合点 [澳]戴维沃特斯,麦克尔哈勒迪 企业管理出版社](https://pictures.abebooks.com/isbn/9787801475329-it.jpg)
- ISBN 10 7801475321
- ISBN 13 9787801475329
- RilegaturaCopertina flessibile
I migliori risultati di ricerca su AbeBooks
Foto dell'editore
Marketing and financial [T64](Chinese Edition)(Old-Used)
Editore:
Business management
(2000)
ISBN 10: 7801475321
ISBN 13: 9787801475329
Antico o usato
paperback
Quantità: 1
Da:
Valutazione libreria
Descrizione libro paperback. Condizione: Good. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2001-03-21 Pages: 405 Publisher: enterprise management information title: marketing and finance Original Price: $ 30 Author: David Waters. Michael Hale Di significantly Press: Enterprise Management Publication Date :2001-03-21ISBN: 9787801475329 Words: 348.000 yds: 405 Edition: 1 Binding: Paperback: Weight: Editor's Choice \ t \ t senior managers generally complain that marketing managers are not aware of them proposed financial implications; Finance Manager do not quite understand marketing and its impact on sales. profit margin and cash flow problems. Precipitation of more than thirty years of practical experience in the book. in order to investigate the financial implications of marketing decisions and its restrictions on financial aspects. Marketing manager and financial manager. the book provides a mutual understanding of the opportunity to make them better able to collaborate in the decision-making process to form a whole. \ T \ t Summary This book is the Chinese mainland so far for marketing the oldest. largest. most systematic set of professional marketing books filled within a certain period of time. some areas of China Marketing Books blank; introduction of China and it will be the world's most advanced marketing theory and experience in close connection with the practical requirements of the Chinese enterprises. extremely practical at the same time on the basis of the assurance professional. Set designed for corporate planning and marketing students prospective. professional and practical books. each of this can provide a lot of new ideas and new methods to stimulate the creativity and inspiration of the marketing staff to help marketers successfully with growth. Want to create success must-read! \ T \ t \ t \ t directory sequence content introduced the first part of the marketing and finance joint surface - marketing strategy. analysis and decision-making issues related to Chapter 1 \ t marketing financial joint surface Chapter 2 \ t range of strategic marketing decisions 3 \ t marketing strategy for the implementation of the second part of the cost implications and cost characteristics affect the decision-making of marketing strategy Chapter 4 \ t Chapter 5 of the financial impact of strategic marketing decisions \ t camped financial implications of the decision of the third part of the financial structure and its performance characterized in Chapter 6 \ t measure the value created for shareholders Chapter 7 \ t Liquidity Management Chapter 8 \ t fixed asset management Chapter 9 \ t cash flow management. Chapter 10. Chapter 11 of the \ t capital structure decisions \ t Investment Chapter 12 of the assessment \ t enterprise design and management of the portfolio. Chapter 13 \ t planning and control of introduced \ t \ t digest preambleFour Satisfaction guaranteed,or money back. Codice articolo FL026845
Compra usato
EUR 39,73
Convertire valuta