International Marketing - Brossura

R. Srinivasan

Brossura

ISBN 10: 8120335988 ISBN 13: 9788120335981

Casa editrice: Prentice-Hall of India Pvt.Ltd, 2010

Riassunto

Retaining all the strengths of the previous editions, the new edition includes two new chapters on International Business Risks and International Marketing Strategies to meet the curriculum requirements. Besides, all the case studies have been updated to reflect the changing scenario of international marketing. Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various management programmes.

Su questa edizione

• Editore: Prentice-Hall of India Pvt.Ltd
• Data di pubblicazione: 2010
• ISBN 10: 8120335988
• ISBN 13: 9788120335981
• Rilegatura: Copertina flessibile
• Numero di pagine: 268