Articoli correlati a Detective Marketing: Creative Common Sense in Business
Sinossi
"Some really good examples of business metaphors" TOMPETERS! "There are a number of good ways to get an idea. Sleep on it, go for a walk or read Stefan Engeseth's new book. The sleeping and walking ways will be greatly enhanced if you read Detective Marketing first." AL RIES, CHAIRMAN, RIES & RIES "In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection." CLAES ANDREASSON, DIRECTOR, ABSOLUT AKADEMI, THE ABSOLUT COMPANY "Straightforward thinking. It's thought provoking. He's taking the Pepper's One-to-One philosophy a step forward." BRAND REPUBLIC "Totally crap!!!" ANONYMOUS CRITIC ABOUT THE BOOK: This book is base on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is, Detective Marketing can help you grow. ABOUT THE AUTHOR: Stefan Engeseth has been called everything from consultant to chaos pilot. A well known lecturer and writer, Stefan has built a solid reputation as a sort of 'Jonathon Livingston Seagull' of the business world. Over the years, he has worked with such diverse companies as Letsbuyit.com and the Swedish Postal Service. He has held over 500 lectures and workshops internationally at corporations and academic institutions attended by the University of Stockholm, Pace University (New York), IIU, IIR, BMW, J Walter Thompson, Leo Burnett, Daimler Chrysler, Ericsson, Berghs School of Communication, Public Relations and Pharmacia Corporation. He has also taken part in the Oresund Consulate's reference group on the Oresund bridge between Sweden and Denmark - one of the largest projects of its kind in Europe. He writes articles for international business magazines.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Product Description
Book by Engeseth Stefan
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreEngeseth Pub
- Data di pubblicazione2001
- ISBN 10 9163113899
- ISBN 13 9789163113895
- RilegaturaCopertina flessibile
- Numero di pagine180
- DisegnatoreEriksson Magnus
Compra nuovo
Scopri di più su questo articolo
EUR 12,72
Spese di spedizione:
EUR 3,57
In U.S.A.
I migliori risultati di ricerca su AbeBooks
Foto dell'editore
Detective Marketing: Creative Common Sense in Business
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: NEW. Eriksson, Magnus (illustratore). Codice articolo ABLIING23Apr0316110342278
Quantità: Più di 20 disponibili
Foto dell'editore
Detective Marketing
Print on DemandDa: PBShop.store US, Wood Dale, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
PAP. Condizione: New. Eriksson, Magnus (illustratore). New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L0-9789163113895
Quantità: Più di 20 disponibili
Foto dell'editore
Detective Marketing
Print on DemandDa: PBShop.store UK, Fairford, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
PAP. Condizione: New. Eriksson, Magnus (illustratore). New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L0-9789163113895
Quantità: Più di 20 disponibili
Foto dell'editore
Detective Marketing: Creative Common Sense in Business
Print on DemandDa: Ria Christie Collections, Uxbridge, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: NEW. Eriksson, Magnus (illustratore). PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Codice articolo ria9789163113895_lsuk
Quantità: Più di 20 disponibili
Foto dell'editore
Detective Marketing: Creative Common Sense in Business
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: NEW. Eriksson, Magnus (illustratore). illustrated edition. 180 pages. 8.25x5.00x0.75 inches. In Stock. Codice articolo x-9163113899
Quantità: 2 disponibili
Foto dell'editore
Detective Marketing: Creative Common Sense in Business
Da: Chiron Media, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
PF. Condizione: NEW. Eriksson, Magnus (illustratore). Codice articolo 6666-IUK-9789163113895
Quantità: 10 disponibili
Immagini fornite dal venditore
Detective Marketing: Creative Common Sense in Business
Editore:
Engeseth Publishing Aug 2003, 2003
ISBN 10: 9163113899
ISBN 13: 9789163113895
Nuovo
Taschenbuch
Da: AHA-BUCH GmbH, Einbeck, Germania
Valutazione del venditore 5 su 5 stelle
Taschenbuch. Condizione: Neu. Eriksson, Magnus (illustratore). Neuware - In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. Using simple, yet thought-provoking examples, he manages to inspire both creativity and clear-sightedness. His hypothetical cases use humor to tickle the imagination and to shed new light on the role of common sense in marketing and communications. Claes Andriasson, Director, Absolut Akademi, The Absolut Company Stefan Engeseth crackles with energy in his book Detective Marketing. He's not afraid to think differently and he does so with the authority of long practical experience. We all need the fresh breeze that blows through this book. I recommend it whole-heartedly. Per Frankelius. PhD Economics Vrebro University and the International School of Economics, Jvnkvping.This book is based on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is, Detective Marketing can help you grow. Codice articolo 9789163113895
Quantità: 2 disponibili
Foto dell'editore
Detective Marketing: Creative Common Sense in Business
Da: Buchpark, Trebbin, Germania
Valutazione del venditore 5 su 5 stelle
Condizione: Sehr gut. Eriksson, Magnus (illustratore). Zustand: Sehr gut - Gepflegter, sauberer Zustand. | Seiten: 180 | Sprache: Englisch | Produktart: Bücher. Codice articolo 2517583/2
Quantità: 1 disponibili
Immagini fornite dal venditore
Detective Marketing
Da: moluna, Greven, Germania
Valutazione del venditore 5 su 5 stelle
Condizione: NEW. Eriksson, Magnus (illustratore). Codice articolo 599126393
Quantità: Più di 20 disponibili