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Review "Gronroos presents the most scholarly and provocative examination of services marketing that I have seen in our literature. This book is guaranteed to challenge company ideas on how services should be managed and the role they play in defining a company's competitive strength and profitability. Gronroos continues as one of services marketing's most original thinkers.", Philip Kotler, Kellogg Graduate School of Management, , #"Gronroos is one of the world's foremost experts on this topic. This new book will be eagerly read by many.", Stephen W. Brown PhD, Edward M. Carson Chair in Services Marketing, Professor and Director, Center for Services Marketing and Management, Arizona State University#"'Service Management and Marketing' is exceptionally good! It is the most comprehensive and integrative textbook in the field. And the real icing on the cake is its unique customer relationship management perspective to service marketing.", Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Emory University# Contents same as US/UK editions.
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- EditoreWiley
- Data di pubblicazione2000
- ISBN 10 9812531432
- ISBN 13 9789812531438
- RilegaturaPaperback
- Numero edizione2
- Numero di pagine404
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