Marketing and Smart Technologies: Proceedings of ICMarkTech 2020 - Brossura

Brossura

ISBN 10: 981334184X ISBN 13: 9789813341845

Casa editrice: Springer, 2021

Riassunto

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Dettagli dell?edizione

• Editore: Springer
• Data di pubblicazione: 2021
• ISBN 10: 981334184X
• ISBN 13: 9789813341845
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 832
• Redattore: Rocha Álvaro, Reis José Luís, Peter Marc K.
• Contatto del produttore: non disponibile