Write to Sell: The Ultimate Guide to Copywriting - Brossura

Maslen, Andy

Brossura

ISBN 10: 981486823X ISBN 13: 9789814868235

Casa editrice: Marshall Cavendish Intl, 2019

Riassunto

Learn the practice not just the theory of great copywriting

Checklists, exercises and mnemonics give you all the tools you need

Case notes and concrete examples show you what works in real life

Su questo libro

Informazioni sull?autore

Andy Maslen is one of UK's leading copywriters, helping organisations of all sizes build sales and profits through the written word both online and offline. Andy is a Fellow of the Institute of Direct Marketing. He writes and speaks regularly on copywriting and co-founded Write For Results, a business writing training company. Andy graduated in Psychology and Anthropology from Durham University, in England. He is also the author of 100 Great Copywriting Ideas and The Copywriting Sourcebook, both published by Marshall Cavendish Business.

Dettagli dell?edizione

• Editore: Marshall Cavendish Intl
• Data di pubblicazione: 2019
• Lingua: Inglese
• ISBN 10: 981486823X
• ISBN 13: 9789814868235
• Rilegatura: Copertina flessibile
• Numero di pagine: 190
• Contatto del produttore: non disponibile