Digital Marketing Analytics: In Theory And In Practice (Black & White Version) - Brossura

Hartman, Kevin

Brossura

ISBN 13: 9798638634780

Casa editrice: Independently published, 2020

Riassunto

From Kevin Hartman, Director of Analytics at Google, comes an essential guide for anyone seeking to collect, analyze, and visualize data in today's digital world (printed in black & white to keep print costs low). Even if you know nothing about digital marketing analytics, digital marketing analytics knows plenty about you. It’s a fundamental, inescapable, and permanent cornerstone of modern business that affects the lives of analytics professionals and consumers in equal measure. This five-part book is an attempt to provide the context, perspective, and information needed to make analytics accessible to people who understand its reach and relevance and want to learn more.

Dettagli dell'edizione

• Editore: Independently published
• Data di pubblicazione: 2020
• Lingua: Inglese
• ISBN 13: 9798638634780
• Rilegatura: Tapa blanda
• Numero di pagine: 241
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile