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Titolo: Advertising Fundamentals and Training(...
Condizione libro: New
Language:Chinese.Paperback. Pub Date: 2015-6-1 Pages: 224 Publisher: Electronic Industry Press book closely Vocational College student characteristics. choose to learn from the work process of Advertising Practice scenario. the enterprise capacity requirements for job-oriented advertising. advertising theory. in the teaching process were students. teachers. supplemented by the purpose prepared. Book nine projects were set up. each part of the training program were both interrelated and independent. The book is set up a main advertising company started from the student to the final completion of a full ad planning programs. thus throughout the teaching process. Emphasis on student simulation and combat training. focus on training the abilities of students and practical work required professional competence and professional qualities. Contents: Project ad a cognitive task reco...
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