Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams―resulting in better performance in the course―and provides educators a dynamic set of tools for gauging individual and class progress.

This program will provide a better teaching and learning experience―for you and your students. Here’s how:

Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication–multi-platform, as well as multimedia– and the discussion is embedded seamlessly throughout the book.
Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763536/ISBN-13: 9780133763539. That package includes ISBN-10: 0133506886/ISBN-13: 9780133506884 and ISBN-10: 0133575950/ISBN-13: 9780133575958.

MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Descrizione libreria

Bulrushed Books is a grassroots textbook repair and resale company in the beautiful Palouse region of the Pacific Northwest. We work exclusively with US-based book companies and ship to customers nation-wide. Our story stretches far beyond where we are now, but the core of this journey has always remained the same: we love used books.

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Bulrushed Books
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Bulrushed Books is a used book company that rebuilds our books to give them a longer life. Here is what you can expect from our company:

*All books purchased through us can be rerturned for any reason within 30 days of your puchase.

*All unopened Access Codes can be returned within 30 days of your purchase.

*We do not guarantee availability of orders if the order remains in pending status for more than 24 hours.

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*We ship every item the same or next business day.

*All shipping based on true weight of the book.

*Orders over $100.00 USD will ship expidited with signature confirmation.

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Tariffe di spedizione nazionale per U.S.A.
Quantit� dell?ordine	Da 5 a 14 giorni lavorativi	Da 3 a 6 giorni lavorativi
Primo articolo	EUR 6.89	EUR 15.51

I tempi di consegna sono stabiliti dai venditori e variano in base al corriere e al paese. Gli ordini che devono attraversare una dogana possono subire ritardi e spetta agli acquirenti pagare eventuali tariffe o dazi associati. I venditori possono contattarti in merito ad addebiti aggiuntivi dovuti a eventuali maggiorazioni dei costi di spedizione dei tuoi articoli.

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