Gently used. Expect delivery in 2-3 weeks. Codice inventario libreria
The bible of media planning for more than 25 years, Advertising Media Planning gives you the proven essentials of planning, purchasing, and evaluating the effectiveness of advertising
Discussions of media planning as the ?noncreative? side of advertising miss the boat entirely. A successful media plan requires creative decisions on media, time frames, dollar distribution, and more. In addition to having in-depth knowledge of available media resources, the best media planners must also be strategic experts in marketing, advertising, research, and finance.
Through five previous editions, Advertising Media Planning has proven to be essential to the success of both practicing and aspiring media planners. Now in its sixth edition, it continues to provide valuable insight and comprehensive coverage of media plan construction, reach and continuity measurement, and more, along with timely updates that include:
Advertising Media Planning explains the complexities of planning in a fast-moving, noncomplex style. As we enter the new century of transformed advertising techniques and marketing challenges, this all-inclusive yet highly readable reference--an artful blend of long-standing fundamentals and the latest tools and approaches--remains the one must-have resource for anyone interested in creative, results-based media planning and buying.
Jack Z. Sissors has more than 30 years of experience teaching media planning and strategy at Northwestern University.
Roger Baron is the senior vice president and director of media research at Foote, Cone & Belding in Chicago. A member of the ARF Media Communications Council, he is the past president of the Media Research Club of Chicago.
Titolo: Advertising Media Planning
Casa editrice: NTC Publishing Group,U.S.
Data di pubblicazione: 1988
Condizione libro: very good
Descrizione libro NTC Publishing Group,U.S. Paperback. Condizione libro: GOOD. Gently used may contain ex-library markings, possibly has some minor highlighting, textual notations, and or underlining. Text is still easily readable. Codice libro della libreria 2712963310
Descrizione libro NTC Publishing Group,U.S., 1988. Condizione libro: Good. 2nd Edition. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Codice libro della libreria GRP28130803
Descrizione libro NTC Publishing Group,U.S. Paperback. Condizione libro: Fair. Codice libro della libreria G0844231576I5N00
Descrizione libro NTC Publishing Group,U.S. Paperback. Condizione libro: Good. Dust Cover Missing. Book has a small amount of wear visible on the binding, cover, pages. Codice libro della libreria G0844231576I3N01
Descrizione libro NTC Publishing Group,U.S. 2001-01-01, 2001. Paperback. Condizione libro: good. 2nd. 0844231576. Codice libro della libreria 637581
Descrizione libro Condizione libro: Good. Book Condition: Good. Codice libro della libreria 97808442315704.0