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Advertising Progress: American Business and the Rise of Consumer Marketing

Laird, Pamela Walker

8 valutazioni da Goodreads
ISBN 10: 0801858410 / ISBN 13: 9780801858413
Editore: Johns Hopkins Univ Pr, Baltimore, Maryland, U.S.A., 1998
Usato Condizione: As New Rilegato
Da Am Here Books (Eden, MD, U.S.A.)

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A fine copy. Please note that this is a heavy book and that charges to Europe will be $22.00. US orders can meet the Abe price cited. Codice inventario libreria 029121

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Dati bibliografici

Titolo: Advertising Progress: American Business and ...

Casa editrice: Johns Hopkins Univ Pr, Baltimore, Maryland, U.S.A.

Data di pubblicazione: 1998

Legatura: Cloth

Condizione libro:As New

Condizione sovraccoperta: As New

Edizione: First Edition

Descrizione articolo


Laird (history, U. of Colorado, Denver) draws on both documentary and pictorial evidence to explore American advertising from the eve of the Civil War to 1920. She links advertising's rise and transformation to cultural and economic changes, and she traces its evolution from informing customers about products, to creating consumers by persuading people that they needed to buy. Annotation c. by Book News, Inc., Portland, Or.


"Well-researched, tightly argued, and lavishly illustrated... Laird's treatment is destined to become the standard one on the history of advertising between the Civil War and the beginning of the 'New Era.'." -- Ferdinando Fasce, Reviews in American History

"What gives the book its considerable depth and explanatory power is the nuanced and comprehensive way in which Laird discusses the shifting contexts of American advertising... A complex, sophisticated analysis of how entrepreneurs and professionals create messages designed to sell goods." -- Daniel Horowitz, Journal of American History

"The strength of this book lies in the depth of evidence Laird offers... [Advertising agents,] Laird argues, deliberately set out to 'create consumers' rather than 'inform customers.'." -- Matthew Hilton, Business History

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Am Here Books was founded in Vaud, Switzerland in 1971 by Richard Aaron. The bookstore now has some 15,000 first edition poetry books in stock + a large number of books on Japan and Japanese culture, a major collection of 18th century books by and relating to Samuel Johnson & much else. We took a break in 2000 to attend to the description and sale of a number of archives but now are back to running our bookstore. Visitors are welcome by appointment. We accept PayPal. Telephone calls are answered between 8 A.M. - 6 P.M. Monday through Saturday. We check our answering machine once a day and will return all calls within 24 hours.

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