ISBN 10: 0962712299 / ISBN 13: 9780962712296
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Riassunto: Intended as a reference for the small business, nonprofit, educational institution and government agency with limited resources and expertise and for better funded marketing offices interested in “guerrilla marketing” as a supplement to agency-created programs. It is designed to answer the questions “How” and “How much” and to help marketers determine what is cost-effective for their organizations. The manuscript was field-tested with small business owners and nonprofit managers who have little or no marketing training. Includes detailed outline for brainstorming and organizing media relations, personal sales, networking, and traditional and new media advertising campaigns. Extensive glossary of advertising, public relations and printing terms. Generously illustrated with examples of print advertising and direct mail rate cards, screen captures of eblast reports, social media and search engine ads and promotional pieces that can be created on office copier/printers. Explains cooperative advertising, public service announcements, nonprofit advertising discounts, and reach vs. frequency.

About the Author: Linda Carlson created the How to Find a Good Job in Seattle series (Barrett Street Productions) published between 1990 and 2000. She is also the author of Company Towns of the Pacific Northwest (University of Washington Press), to be issued in e-book format in 2014. Carlson’s first book was The Publicity and Promotion Handbook: A Complete Guide for Small Business (John Wiley, 1982). She contributed a case on marketing architectural services to Services Marketing (Prentice Hall, 1984) and edited Digital Book Printing for Dummies (BISG/John Wiley). A graduate of the Harvard Business School, she has spent her career in the media and in marketing, in small businesses and in the smaller units of large organizations. Carlson spent four years on the Humanities Washington speakers bureau, making presentations on company towns. She also taught sales and sales management at the graduate level and conducts practical, realistic workshops on marketing for small businesses. Her articles on publishing, including distribution and marketing, appear monthly in the magazine of the Independent Book Publishers Association. For more information, see lindacarlson.com and ibpa-online.org.

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Linda C Carlson
Editore: Barrett Street Productions (2014)
ISBN 10: 0962712299 ISBN 13: 9780962712296
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Descrizione libro Barrett Street Productions, 2014. PAP. Condizione libro: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IQ-9780962712296

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Descrizione libro Barrett Street Productions, United States, 2014. Paperback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****.Advertising with Small Budgets for Big Results begins with an overview of marketing s 4 p s, including how-to s on media relations. Also covers promotions ranging from advertorials to word-of-mouth; provides examples of rate cards, model releases, radio commercial scripts, production and media costs. Lists dozens of professional and trade associations for more information and vendor contacts. Inexpensive and DIY options included for most advertising techniques. A reference for the small business, nonprofit, educational institution and government agency with limited resources and expertise and for better funded marketing offices interested in guerilla marketing as a supplement to agency-created programs. It is designed to answer the questions How and How much and to help marketers determine what is cost-effective for their organizations. The manuscript was field-tested with small business owners and nonprofit managers who have little or no marketing training. Codice libro della libreria AAV9780962712296

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Descrizione libro Barrett Street Productions, 2014. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IQ-9780962712296

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Descrizione libro Barrett Street Productions, United States, 2014. Paperback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****. Advertising with Small Budgets for Big Results begins with an overview of marketing s 4 p s, including how-to s on media relations. Also covers promotions ranging from advertorials to word-of-mouth; provides examples of rate cards, model releases, radio commercial scripts, production and media costs. Lists dozens of professional and trade associations for more information and vendor contacts. Inexpensive and DIY options included for most advertising techniques. A reference for the small business, nonprofit, educational institution and government agency with limited resources and expertise and for better funded marketing offices interested in guerilla marketing as a supplement to agency-created programs. It is designed to answer the questions How and How much and to help marketers determine what is cost-effective for their organizations. The manuscript was field-tested with small business owners and nonprofit managers who have little or no marketing training. Codice libro della libreria AAV9780962712296

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Carlson, Linda C.
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Descrizione libro Barrett Street Productions, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9780962712296_lsuk

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Descrizione libro Barrett Street Productions. PAPERBACK. Condizione libro: New. 0962712299 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|0.82. Codice libro della libreria OTF-Y-9780962712296

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Descrizione libro Barrett Street Productions. Paperback. Condizione libro: New. Paperback. 274 pages. Dimensions: 9.0in. x 6.0in. x 0.6in.Intended as a reference for the small business, nonprofit, educational institution and government agency with limited resources and expertise and for better funded marketing offices interested in guerilla marketing as a supplement to agency-created programs. It is designed to answer the questions How and How much and to help marketers determine what is cost-effective for their organizations. The manuscript was field-tested with small business owners and nonprofit managers who have little or no marketing training. Includes detailed outline for brainstorming and organizing media relations, personal sales, networking, and traditional and new media advertising campaigns. Extensive glossary of advertising, public relations and printing terms. Generously illustrated with examples of print advertising and direct mail rate cards, screen captures of eblast reports, social media and search engine ads and promotional pieces that can be created on office copierprinters. Explains cooperative advertising, public service announcements, nonprofit advertising discounts, and reach vs. frequency. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780962712296

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Descrizione libro Barrett Street Productions, 2017. Paperback. Condizione libro: New. This item is printed on demand. Codice libro della libreria 0962712299

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Descrizione libro Barrett Street Productions, 2014. Condizione libro: New. This item is printed on demand for shipment within 3 working days. Codice libro della libreria GM9780962712296

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Descrizione libro Barrett Street Productions, 2014. Paperback. Condizione libro: New. book. Codice libro della libreria 0962712299

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