Titolo: Advertising with Small Budgets for Big ...
Casa editrice: Barrett Street Productions
Data di pubblicazione: 2014
Legatura: Soft cover
Condizione libro: New
Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Codice inventario libreria ABE_book_new_0962712299
Riassunto: Intended as a reference for the small business, nonprofit, educational institution and government agency with limited resources and expertise and for better funded marketing offices interested in ?guerrilla marketing? as a supplement to agency-created programs. It is designed to answer the questions ?How? and ?How much? and to help marketers determine what is cost-effective for their organizations. The manuscript was field-tested with small business owners and nonprofit managers who have little or no marketing training. Includes detailed outline for brainstorming and organizing media relations, personal sales, networking, and traditional and new media advertising campaigns. Extensive glossary of advertising, public relations and printing terms. Generously illustrated with examples of print advertising and direct mail rate cards, screen captures of eblast reports, social media and search engine ads and promotional pieces that can be created on office copier/printers. Explains cooperative advertising, public service announcements, nonprofit advertising discounts, and reach vs. frequency.
L'autore: Linda Carlson created the How to Find a Good Job in Seattle series (Barrett Street Productions) published between 1990 and 2000. She is also the author of Company Towns of the Pacific Northwest (University of Washington Press), to be issued in e-book format in 2014. Carlson?s first book was The Publicity and Promotion Handbook: A Complete Guide for Small Business (John Wiley, 1982). She contributed a case on marketing architectural services to Services Marketing (Prentice Hall, 1984) and edited Digital Book Printing for Dummies (BISG/John Wiley). A graduate of the Harvard Business School, she has spent her career in the media and in marketing, in small businesses and in the smaller units of large organizations. Carlson spent four years on the Humanities Washington speakers bureau, making presentations on company towns. She also taught sales and sales management at the graduate level and conducts practical, realistic workshops on marketing for small businesses. Her articles on publishing, including distribution and marketing, appear monthly in the magazine of the Independent Book Publishers Association. For more information, see lindacarlson.com and ibpa-online.org.
Metodi di pagamento
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Libreria AbeBooks dal: 7 maggio 2014
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