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The Age of Selfish Altruism: Why New Values are Killing Consumerism

Fairnington, Alan

4 valutazioni da GoodReads
ISBN 10: 0470825081 / ISBN 13: 9780470825082
Editore: Wiley, 2010
Usato Condizione very good
Da Nearfine Books (Brooklyn, NY, U.S.A.) Quantità: 1
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Gently used. Expect delivery in 20 days. Codice inventario libreria 9780470825082-3

Su questo libro:


Alan Fairnington has distilled the emerging attitudes towards our business and social mores, and traditional consumption habits in an insightful and highly readable forecast of twenty-first century trends and developments.

Julie Sherborne
Managing Director
ACP Magazines Asia

This book is a most important framing of our evolving marketplace. Companies, governments and NGOs need to pay attention and think through its ramifications.

Dr. Alan Middleton
Executive Director, Marketing Professor
Schulich School of Business

Timely, thoughtful and provocative.

John A. Quelch
Harvard Business School

Alan Fairnington provides a roadmap for marketers who need to understand the changing values and new perspectives of consumers. He provides a well argued review of the issues and opportunities which companies will need to grasp in this century.

Stefan Grafe
Founder and Managing Partner
Mext Consulting

A thought provoking and fascinating view of the future of consumerism. The book not only provides a global perspective, but also focuses on specific challenges facing China and other major economies.

Hong Du
Chief Operating Officer 

Dal risvolto interno: A new twenty-first century society is emerging which lives differently, thinks differently, and acts differently from the aggressive, egotistical consumerism of the past.

Several long-term mega-trends are combining with short-term events to create a new consumer who will radically change the global economy over the course of the next few decades. What people buy, why they buy, and how they buy will all undergo fundamental change.

Companies will need to radically evolve the way they are organized. Old manufacturing methodology will need to be cast aside along with stereotyped marketing techniques and traditional sales structures. Most importantly, marketers will be forced to address the new values and morals of the twenty-first century consumer, or face significant market decline.

Conspicuous consumption will be replaced by a desire for ?real values? which will dominate purchase patterns and consumer behavior.

Consumers will want what is best for themselves, but not at the cost of others. It will herald an Age of Selfish Altruism.

It?s a new global morality. It?s happening now. And it?s happening at a faster pace than expected.

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Titolo: The Age of Selfish Altruism: Why New Values ...

Casa editrice: Wiley

Data di pubblicazione: 2010

Condizione libro: very good

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