The Anatomy of a Win : Aerospace Marketing for Aerospace Management {FOURTH EDITION}

Beveridge, J. M.

Editore: Beveridge and Associates, Inc., Talent, Oregon, 1977

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"This text is not for the neophyte. Its approach is fundamental, but not elementary. The reader is assumed to have more than a familiarity with the subject: he must have developed a keen respect for the intricacies of aerospace marketing through experience gained in the rugged competition which is characteristic of this industry. Those deeply engrossed in these complex details will have a true appreciation for a fundamental approach. This book begins with a generalized philosophy of marketing.Sections Two through Nine offer a fundamental look at each of the elements which make up the anatomy of a win." This book has 158 pages and is illustrated throughout. Overall, a VERY GOOD copy of the SCARCE title. Codice articolo 012893

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Titolo: The Anatomy of a Win : Aerospace Marketing ...

Casa editrice: Beveridge and Associates, Inc., Talent, Oregon

Data di pubblicazione: 1977

Legatura: Cloth

Illustratore: W. L. Flanagan {Illustrator}

Condizione: Very Good

Condizione sovraccoperta: No Jacket

Edizione: Fourth Edition