Art for Every Home: Associated American Artists, 1934-2000

Gail Windisch

ISBN 10: 0300215797 / ISBN 13: 9780300215793
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"This book will provide the first comprehensive and critical overview of Associated American Artists (AAA), the commercial enterprise best known as the publisher of prints by Thomas Hart Benton, John Steuart Curry, and Grant Wood. It addresses not only AAA's storied involvement in the sale of American prints via mail-order catalogue, but also its ongoing promotion of American art in a range of mediums over six decades. Through aggressive marketing of studio prints, reproductions of art, ceramics and textiles, and associations with corporate advertisers, AAA sought to bring "original" American art over the threshold of every American home"--. Codice inventario libreria

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Riassunto: The Associated American Artists was a commercial enterprise best known for publishing prints by Thomas Hart Benton, John Steuart Curry, and Grant Wood. Founded in 1934, AAA began as a crucial income opportunity for artists during the Great Depression and continued to operate for more than 60 years, showcasing work by nearly 600 artists from the United States and abroad in mail-order catalogues and galleries alike. Through successful marketing, associations with advertising agents, and commissions from major corporations, the organization sought to bring art—including ceramics and textiles in addition to prints—to every American home.
 
This book offers the first comprehensive and critical overview of AAA and its promotion of American art over half a century. Six principal essays explore the company’s history and the breadth of its endeavors in studio prints, glass, ceramics, and textiles, as well as the relationship between its home furnishings programs and American consumerism during the 1950s. Additional texts, including a case study of one artist’s relationship with AAA and an art dealer’s reminiscence of working there, add depth and color. Generously illustrated, this catalogue offers a highly original look at the organization that greatly expanded the audience for 20th-century American art.

L'autore: Elizabeth G. Seaton is curator at the Marianna Kistler Beach Museum of Art, Kansas State University.Jane Myers is former senior curator of prints and drawings at the Amon Carter Museum of American Art.Gail Windisch is an independent researcher based in Los Angeles.

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Dati bibliografici

Titolo: Art for Every Home: Associated American ...
Data di pubblicazione: 2015
Legatura: Hardback
Condizione libro: New
Edizione: 1.

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Elizabeth G. Seaton
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Descrizione libro Yale University Press, 2015. HRD. Condizione: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice articolo WY-9780300215793

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Edited by Elizabeth G. Seaton, Jane Myers, and Gail Windisch
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Descrizione libro YALE University Press. Condizione: New. Brand New. Codice articolo 0300215797

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Elizabeth G. Seaton (editor), Jane Myers (editor), Gail Windisch (editor), Linda Duke (foreword), Ellen Paul Denker (contributions), Karen J. Herbaugh (contributions), Lara Kuykendall (contributions), Bill North (contributions), Susan Teller (contributions), Tiffany Elena Washington (contributions), Kristina Wilson (contributions)
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Descrizione libro Yale University Press 2015-09-25, Manhattan, Kansas, 2015. hardback. Condizione: New. Codice articolo 9780300215793

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Editore: Marianna Kistler Beach Museum of Art
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Descrizione libro Marianna Kistler Beach Museum of Art. Hardcover. Condizione: Very Good. 0300215797 Crisp, clean, unread book with some shelfwear - NICE. Codice articolo Z0300215797Z2

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Descrizione libro Yale University Press. Hardcover. Condizione: Very Good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less. Codice articolo G0300215797I4N00

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Elizabeth G. Seaton; Jane Myers; Gail Windisch
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Descrizione libro Yale University Press, 2015. Condizione: Used: Very Good. relià . Codice articolo L00005813

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Descrizione libro Yale University Press. Hardback. Condizione: New. New copy - Usually dispatched within 2 working days. Codice articolo B9780300215793

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Descrizione libro Yale University Press, United States, 2015. Hardback. Condizione: New. Language: English . Brand New Book. An unparalleled study of a company that promoted and popularized American fine art prints, ceramics, and textiles throughout the 20th century > The Associated American Artists was a commercial enterprise best known for publishing prints by Thomas Hart Benton, John Steuart Curry, and Grant Wood. Founded in 1934, AAA began as a crucial income opportunity for artists during the Great Depression and continued to operate for more than 60 years, showcasing work by nearly 600 artists from the United States and abroad in mail-order catalogues and galleries alike. Through successful marketing, associations with advertising agents, and commissions from major corporations, the organization sought to bring art-including ceramics and textiles in addition to prints-to every American home. This book offers the first comprehensive and critical overview of AAA and its promotion of American art over half a century. Six principal essays explore the company s history and the breadth of its endeavors in studio prints, glass, ceramics, and textiles, as well as the relationship between its home furnishings programs and American consumerism during the 1950s. Additional texts, including a case study of one artist s relationship with AAA and an art dealer s reminiscence of working there, add depth and color. Generously illustrated, this catalogue offers a highly original look at the organization that greatly expanded the audience for 20th-century American art. Codice articolo AAH9780300215793

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Descrizione libro Yale University Press, United States, 2015. Hardback. Condizione: New. Language: English . Brand New Book. An unparalleled study of a company that promoted and popularized American fine art prints, ceramics, and textiles throughout the 20th century > The Associated American Artists was a commercial enterprise best known for publishing prints by Thomas Hart Benton, John Steuart Curry, and Grant Wood. Founded in 1934, AAA began as a crucial income opportunity for artists during the Great Depression and continued to operate for more than 60 years, showcasing work by nearly 600 artists from the United States and abroad in mail-order catalogues and galleries alike. Through successful marketing, associations with advertising agents, and commissions from major corporations, the organization sought to bring art-including ceramics and textiles in addition to prints-to every American home. This book offers the first comprehensive and critical overview of AAA and its promotion of American art over half a century. Six principal essays explore the company s history and the breadth of its endeavors in studio prints, glass, ceramics, and textiles, as well as the relationship between its home furnishings programs and American consumerism during the 1950s. Additional texts, including a case study of one artist s relationship with AAA and an art dealer s reminiscence of working there, add depth and color. Generously illustrated, this catalogue offers a highly original look at the organization that greatly expanded the audience for 20th-century American art. Codice articolo AAH9780300215793

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