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The emergence of the double-bill in the 1930s created a divide between A-pictures and B-pictures as theaters typically screened packages featuring one of each. With the former considered more prestigious because of their larger budgets and more popular actors, the lower-budgeted Bs served largely as a support mechanism to A-films of the major studios—most of which also owned the theater chains in which movies were shown. When a 1948 U.S. Supreme Court antitrust ruling severed ownership of theaters from the studios, the B-movie soon became a different entity in the wake of profound changes to the corporate organization and production methods of the major Hollywood studios.
In The Battle for the Bs, Blair Davis analyzes how B-films were produced, distributed, and exhibited in the 1950s and demonstrates the possibilities that existed for low-budget filmmaking at a time when many in Hollywood had abandoned the Bs. Made by newly formed independent companies, 1950s B-movies took advantage of changing demographic patterns to fashion innovative marketing approaches. They established such genre cycles as science fiction and teen-oriented films (think Destination Moon and I Was a Teenage Werewolf) well before the major studios and also contributed to the emergence of the movement now known as underground cinema. Although frequently proving to be multimillion-dollar box-office draws by the end of the decade, the Bs existed in opposition to the cinematic mainstream in the 1950s and created a legacy that was passed on to independent filmmakers in the decades to come.
About the Author:
BLAIR DAVIS is an assistant professor in the College of Communication at DePaul University. His essays appear in the Historical Journal of Film, Radio, and Television and the Canadian Journal of Film Studies, and in such anthologies as American Horror Film, Caligari’s Heirs, and Horror Film: Creating and Marketing Fear.
Titolo: The Battle for the Bs: 1950s Hollywood and ...
Casa editrice: Rutgers University Press
Data di pubblicazione: 2012
Condizione libro: very good
Descrizione libro Rutgers University Press. Condizione libro: New. Brand New. Codice libro della libreria 0813552524
Descrizione libro Rutgers University Press, 2012. Hardcover. Condizione libro: New. book. Codice libro della libreria 0813552524
Descrizione libro Rutgers University Press, 2012. Hardcover. Condizione libro: New. Codice libro della libreria DADAX0813552524
Descrizione libro Rutgers Univ Pr, 2012. Hardcover. Condizione libro: Brand New. 272 pages. 9.25x6.00x1.00 inches. In Stock. Codice libro della libreria 0813552524
Descrizione libro Rutgers University Press, 2012. Hardcover. Condizione libro: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Codice libro della libreria 0813552524